How to sell indoor flowers. What flowers are in demand. Investments and profit: what will the plant growing business give

The business idea is to grow indoor flowers at home for subsequent sale. The older the flower, the more expensive it is.

Let's start by calculating the potential income that the activity of breeding and growing indoor flowers can bring.

For example, let's take the following houseplants: Monstera, Money tree and Dracaena.

Monstera

A plant 12 cm high costs about 593 rubles with a pot. And the same flower but 2.4 meters high already costs 10,000-15,000 rubles. This is how a flower grows in 5 years.

Expenses:

You will have to buy 2 pots (1000 rubles) as well as fertilizer (500 rubles for 5 years). Total expenses for 5 years will be: 2,100 rubles.

Prices for monsters over 2 meters high start at 10,000 rubles. Therefore, the profit from the sale of one monstera can be at least 7,900 rubles. The disadvantage when breeding a monster is the need for large sizes premises. Therefore, it will be more profitable to sell annual or semi-annual monsters.

Money Tree.

offshoot money tree costs 40 rubles. But, after 2 years, this flower can be sold for 800 rubles

Expenses for 2 years will be 300 rubles (200 pots + 40 rubles shoot + 60 rubles fertilizer) Profit: 500 rubles.

Dracaena Marginata Bicolor

1 trunk 12 cm. The cost is 200 rubles. And here is the same flower after 3-4 years: 3 trunks 150 cm. The cost is 3,400 rubles

Costs for 4 years will be:

Pots: 500 rubles
Fertilizers 200 rubles
Buying a shoot 200 rubles

Total expenses: 900 rubles.

The profit from the sale of one Dracaena can be 2,500 rubles.

home flower growing business

As seen from the examples cultivation indoor plants for sale The business is highly profitable, although it takes a significant amount of time.

Before starting this type of business, you will need to read materials about growing indoor flowers, what kind of lighting they need, what kind of soil, how often they need to be watered, and so on, you can get all the necessary information from specialized literature, as well as from the Internet, on forums etc.

A flower breeding business can be started in an apartment, but the most suitable for these purposes is a private house with a separate room with large windows.

It is desirable that the area of \u200b\u200bthe room that is planned to be used for growing flowers should be at least 20 sq.m.

So in a room of 20 square meters, you can place up to 100-150 plants, the time to care for such a number of plants will take 1.5 -2 hours a day.

The implementation of grown flowers can be carried out in the following directions:

Implementation through acquaintances, quite an interesting sales channel, the capacity depends on the number of acquaintances and the so-called "word of mouth";
Implementation via the Internet. Currently, Internet sites are gaining more and more popularity, offering their users to post various ads for sales, purchases of various things.
Implementation. To increase sales, you can try to establish sales through flower shops. Plants can be given for sale or for a specific order.

The business of breeding and cultivating flowers can be considered as additional income, without dismissal from the main place of work, this type of business is also suitable for pensioners.

On sale today you can find cut flowers and potted ones. Both are popular with buyers. The difference can only be that the cut is sold better on the eve of the holidays, and people buy indoor flowers in pots all year round. Using the example of many entrepreneurs, it has been proven that growing fresh flowers as a business is a fairly profitable field of activity, and you can start in the country or. The key to success is proper organization plantations for cultivation and the marketing policy of the enterprise.

How to start growing flowers
What flowers are best grown for business?
How to sell flowers
How much can you earn growing flowers for sale
How much money do you need to start a business
How to choose equipment for activities
What OKVED must be indicated for growing flowers
What documents are needed for business
What system of taxation to choose for the activity
Do I need permission to implement a business project

How to start growing flowers

We will immediately focus on the legal aspect of registration of activities, since the registration stage legal entity involves the choice of taxation system. An entrepreneur has two ways to formalize his business activities:

Registration of the owner of a personal household plot.

The latter form of activity has a number of taxation advantages, but a mandatory requirement for its registration is the presence in the country land plot owned by the entrepreneur. For the income received, which will bring the cultivation of flowers for sale on your own territory, you will not have to pay taxes and maintain mandatory accounting. Another disadvantage of the activities of private household plots is the impossibility of independent retail sales of grown products. Such a business in the country will not be full-fledged. Sales take place mainly through wholesale buyers who set their own prices. It is practically impossible to dictate pricing to resellers, since the owner of the land plot in the country has no alternative, and unscrupulous wholesalers take advantage of this. However, at the initial stage, while the entrepreneur accumulates funds for expansion, a business in this form is quite acceptable.

To open an individual entrepreneur, you will need to go through state registration under the activity code 01.12.2 “Ornamental gardening and production of nursery products”. The most suitable system taxation is a single agricultural tax. It provides for the accrual and payment of tax liabilities in the amount of 6% of the profit that the cultivation of flowers for sale will bring.

What flowers are best grown for business?

The biggest income can be obtained from the sale of flowers in winter time. However, it requires certain skills and knowledge. For a novice entrepreneur, such an experience can be unsuccessful, and the business can burn out without earning. Usually planting cut flowers is practiced on personal plot. Growing flowers on own dacha- a good option for entrepreneurs who do not have a large initial investment. Roses, tulips, daffodils are cheaper in summer, but invaluable experience will be gained. The entrepreneur must study the features of agricultural technology, pruning and fertilizing flowers. In addition, the sale of plants will help save money that will be needed to purchase and equip a greenhouse.

The second option is to grow flower seedlings for sale. Most summer residents buy young plants of petunias, purslane, violets and other decorative annuals for landscaping their plots. Most of these plants are available as home growing in the country. Then they bloom earlier and delight their owners with flowers all season long. Not every summer resident in a city apartment has enough space to grow flowers open ground, and it is necessary to take care of young sprouts painstakingly, and this takes time. Seedlings of annuals flowering plants buy most often. It is relatively inexpensive, and due to the amount of planting material sold, the entrepreneur gets a decent income. This business is seasonal.

Another option for making money on flowers is the reproduction and cultivation of indoor plants. These are not always beautifully flowering specimens. People decorate their homes simply exotic plants with green leaves, and their sizes can be very different. Growing indoor flowers for sale can be started at home, which, again, will significantly reduce the cost of starting a business. With a sufficient number of well-lit rooms, flowers can be placed even in a city apartment. Experts recommend using a heated house in the country or outside the city for growing indoor plants. And the plants will be so comfortable, and they will not interfere with the household. This business is painstaking, it requires daily care of the future product and a long time.

How to sell flowers

First you need to decide whether the entrepreneur will sell flowers to end consumers on his own or wholesale to resellers. The first option is more profitable, but requires separation from the main business - growing plants. If the cultivation of flowers for sale has a family format, then this method is best suited. The sale of goods will always be under control, the seller is interested in selling, the business is transparent, and the owner himself will be able to control the situation on flower plantations.

Working with wholesale buyers is also not devoid of common sense. Delivery of products to retail outlets, rental of premises or tents for it require certain costs. Wholesalers help to avoid these expenses.

Growing indoor flowers - current and promising business, since this direction of the flower business is quite profitable. Today, flowers in flowerpots can be bought not only in flower shops, but also in supermarkets. Indoor flowers can be chosen for every taste - from orchids to cacti, from bonsai to tangerine trees. And if for 10-15 years many types of indoor plants were imported from abroad, today Russian entrepreneurs have begun to successfully master the business of indoor plants as a promising and profitable business. Forecasts for the development of small business in Russia indicate that the flower business, showing good growth rates, will continue to develop, attracting new entrepreneurs who want to enter this market.

Brief business analysis:
Business setup costs:from 100 thousand rubles
Relevant for cities with a population:from 30 thousand people
Situation in the industry:average competition
The complexity of organizing a business: 2/5
Payback: 6 – 12 months

Plants in high demand

Houseplants are varied. Among them there are constantly blooming and attracting with the beauty of flowers, their originality, coloring. There are also rare flowering ones that open their buds once a year. There are practically no flowering plants, although they are related to flowering. Each group of potted flowers has its admirers. Before you get busy flower business, the question of the most popular indoor plants should be considered first. As practice shows, constantly flowering plants are in great demand among buyers. These are the top sellers among potted flowers:

anthurium, brightly colored leaves, which everyone takes for a flower. The inflorescences themselves are inside the red leaf.
Phalaenopsis orchid, it can be found in the homes of almost all lovers of indoor flowers.
Begonia, has many varieties, is unpretentious in content, can be used in decoration interiors in any season.
Azalea, it is often given instead of a bouquet to women for holidays, anniversaries and other celebrations.
Geranium, a popular plant in Russian homes, is unpretentious and constantly flowering.

This list is endless. Many flower lovers like tree-like ficuses and dracaenas, others are attracted to cacti. The range of indoor plants is quite wide, which gives the entrepreneur scope in his selection. The more variety in the products offered, the more the novice businessman will attract buyers.

Necessary knowledge for doing business

Floristic business only at first glance seems simple, does not require special knowledge and skills in floral design. This is far from true, because successful business on indoor flowers requires some preparation:

reliable knowledge about indoor plants, features of maintenance and reproduction;
design abilities in interior design with the help of indoor plants;
knowledge about the floristic business, its features, flower marketing, economic issues of profit planning, accounting, forecasting, etc.;
great diligence, combination creativity and prudence.

What is required to organize a business

In the organization of the flower business, there is the same algorithm that can be applied to the organization of any other business:

development of a business plan, with financial calculations.
Business registration;
Selection of premises for a flower shop (maybe a flower kiosk, florist boutique, online store). For a shop or boutique, you need a suitable, walk-through place.
Procurement of equipment and consumables. As equipment, it is necessary to purchase floristic racks, display tables, shelves in different options, office equipment. You also need a special tool - knives and secateurs, shovels, pots and flowerpots. One of the main components of the equipment is the air conditioner, as it provides a certain temperature in the room necessary for the plants.
Access to suppliers of plants, seeds, soil and other materials for the flower business: exotic and tropical houseplants blooming and undemanding. They are grown in greenhouses, greenhouses, with which it is necessary to establish cooperation. In addition, plant lovers grow indoor flowers at home. Wanting to get a small income from their hobby, they can also become suppliers of products for sale.
Personnel selection. Great attention should be paid to this issue, since it is better for professionals to deal with flowers. A seller with knowledge and experience in working with plants will be able to give good advice and attract buyers.
Marketing, promotion of products on the market.
Ways to sell products;
Formation of assortment and prices of products.

Do you need to formalize your business

In order not to complicate relations with Russian legislation, it is necessary to register your activities related to the flower business as an individual entrepreneur and become registered in tax service. What taxes an individual entrepreneur pays can be found here -. A license to open a flower business is not required, but permits from the fire service and the sanitary and epidemiological service are required.

Where to grow indoor flowers

In order for the indoor flower business to be successful, it is necessary to create favorable conditions. This also applies to the premises. The best option will rent space for a flower shop. Or you can organize a floristic boutique - a novelty in the flower business.

Building a store will require large financial investments, which may be irrational, as there is a risk that the business will not work and then financial investments may be lost. If the business organizer is very financially constrained, then you can allocate a room in your own house for growing indoor flowers. It is important that plants have been created optimal conditions for life, corresponding to the conditions of their growth in natural conditions:

illumination - diffused lighting is important for some, shading for others, bright sunlight for others;
temperature regime;
humidity level;
certain type of soil.

How to organize the sale of products

It is quite difficult to deal with the sale of flower products, since flowers cannot be in demand daily. Great demand for indoor plants arises in holidays, they are bought at floristry exhibitions, when decorating offices and other premises.

To accelerate the sale of products, you need to engage in marketing. The main marketing methods that are acceptable in the flower business are:

various types of advertising, using various media (ads in the media, billboards, business cards, etc.).
Market research, competitor experience. This is a pretty important point in a business project. Market research of indoor plants in a given region, in a particular area makes it possible to correctly select a range of products. Analyzing the activities of competitors allows you to avoid the mistakes that they made in their commercial activities.
Range expansion. A large assortment of the store attracts not only ordinary lovers of indoor plants, but also many organizations involved in landscaping interior spaces and public areas.
Introduction of additional goods and services (flower soil, pots, houseplant care tools, mineral and organic fertilizers, free shipping goods, creative design gift plants).

How much can you earn on growing and selling indoor

The minimum financial investment in the flower business makes it attractive for businessmen who want to create profitable business from scratch. It does not require large areas and special expensive equipment. The attractiveness of the business in high profitability - up to 100%.

It will take about 100 thousand rubles to open your own store, which includes rent for the premises, the purchase of plants from a wholesale supplier, and the purchase of equipment. The sale of indoor plants gives a certain profit, which is 30-50% from each plant. Based on existing practice, this can amount to up to 20 thousand rubles per month.

Income depends on the specific situation, it can be more if invested initial capital more significant. When promoting a business, income increases if additional services, availability a large number individual orders, participation in fairs, exhibitions and other events. Payback business on indoor plants can come within six months, or 8-12 months.

Summing up, we can conclude that the houseplant business should be mastered by plant lovers who know how to properly maintain them, beautifully design and integrate them into modern interior residential, office and public spaces.

What plants are suitable for growing in a city apartment

(No votes yet, be the first to leave)

Indoor flowers as a business

Plants are now in almost every home and the demand for them is not decreasing, which means that the houseplant business can be quite a promising occupation. I have written about different types making money on flowers, including about such exotic ones as, today the article will simply be about how to start a business for growing indoor flowers for sale.

You have probably noticed that flower kiosks, shops and even supermarkets now sell potted plants in abundance. Exotic chic shrubs in flowerpots or popular indoor flowers that do not require care, from cacti to tangerine fruit trees - you can list for a long time. Previously, many of them were imported to Russia from other countries, but a sharp jump in the dollar made this type of houseplant business unprofitable. But he gave Russian flower growers the opportunity to show themselves in all their glory.

Promising houseplant business

Now the cultivation of indoor flowers for the sake of business is quite common, flower shops in many cities there are so many that it seems impossible for a beginner to break through. But, if you pay attention to the range, it will be seen that it is very limited. This is almost always a set of the same plants, and people constantly want something new, some kind of exotic.

Therefore, there are prospects even in those cities where the flower industry is well developed and, although this is not a topic from the category of “how to quickly become a millionaire”, profitable business on indoor flowers you can build, and build without large financial investments.

If you have indoor flowers at home, you know how to breed them, then it remains to study the market for plants offered for sale, which ones are in high demand - these are city forums, sites of flower growers or companies selling indoor plants and flowers. Ask even about the little things - usually experienced growers do not see a future "competitor" and willingly share their experience. Over time, you yourself will learn to recognize promising species and varieties and will enter the market with something original, which means it is well sold out.

Business on home flowers - where to start?

Breeding and growing indoor plants for sale are somewhat different things, you can breed favorite plant in any quantities and give it to friends and acquaintances, or you can sell it. If you don’t know how to start, give the most beautiful specimens to your friends, and ask them to tell their friends where you can buy such flowers. Do not be afraid to advertise yourself on Avito, the city website, social networks, participate in indoor plant exhibitions, and be sure to make beautiful business cards that will help increase the number of those who know about you. Growing flowers is a great job at home for women who, for whatever reason, have a lot of free time - it's home decoration, and "pocket" (and even more) money. Starting with one client, you can create a client base that will constantly expand - this is real and not as difficult as it seems.

What you need to grow indoor plants:

Desire to mess with earth, flowers, plant pests, etc.
The area in the house, which is not a pity to give under a lot of pots and pots. If you are building a business from home, houseplants should have everything from the right place for them to the best fertilizer.
Indoor plants that already "live" in the house.
Books, it is advisable not to use advice "from knowledgeable" people who themselves do not deal with indoor plants. Read encyclopedia books, magazines that were published earlier, in Soviet times - there are only facts and advice from plant growers. You can offer books by Vorontsov, Klimenko, Ketter and others.
Choosing a plant for which all conditions can be created in your home. In principle, most start with flowering cacti or violets.

Does future income depend on initial investments?

If you want an increase in the family budget, then choose the simplest plants in all respects, for example, geraniums, tradescantia, ficuses. In general, those plants that you have grow best. The costs will be minimal, and the increase will be in the amount of the monthly income of the family with a customer base of 8-10 people or an agreement with a flower shop.

If you expect to build a business on indoor plants, then investments will be required, but also small:

Production of additional shelves for placing plants, lighting wiring, etc. construction works- from 1.5 to 3 thousand rubles.
Purchase of planting material good companies for floriculture - 2-3 thousand rubles.
Pots, boxes, packaging material for transporting plants to customers, plant care tools, fertilizers and additives - from 3 thousand rubles.
Land, hydroponics or hydrogel is purchased depending on what you will grow - from 1 to 12 thousand rubles.
Other costs for various trifles - up to 5 thousand rubles.

You can reduce most costs if you do a lot with your own hands, but it will take time free from homework and childcare.

Here are some examples of primary costs for getting a budget increase:

Pachistachis yellow- from one two-year-old flower, with timely pinching, you can next year get up to six or seven cuttings, and the original plant will continue to grow. Humidity, no drafts, room temperature, from fertilizers - mullein or granulated chicken manure, drainage up to 1.5 cm. That is, from one plant you get at least five good stems, decorated with leaves. Costs only for the purchase of mineral fertilizer and wide pots - isn't it true that such cultivation of indoor flowers is not a very expensive business? The cost of one formed flower is 1-2 thousand rubles. according to store requirements.

Saintpaulia- all lower leaves could be the future planting material, and since the violet blooms almost all year round, it can be considered a profitable offer - contracts with customers can be concluded on long term. Expenses: wooden lattice multi-celled, a water tray (a grate is placed in it), small pots for seedlings, mineral fertilizers, proper watering. Violet from the hands will cost less - 500-600 rubles, through the store - up to 1.5 thousand rubles.

Asparagus or "herringbone" for planters - excellent for any apartment or house, but not an office. Comfort temperature, sufficient lighting, propagation by shoots, the number of which depends on feeding. Shoots easily take root in moist soil saturated with fertilizers, grow quickly, and green bright color makes the presence of such a flower in the house pleasant. The formed plant, together with the planter, costs up to 3 thousand rubles.

Most specialize in growing several types of plants, others generally grow one - ficuses, geraniums, orchids, cacti. Moreover, some sell young plants, seeds, layering, others put the cultivation of large-sized crops as the basis of earnings - big plants for offices shopping centers, country houses. So start, try, study the market, look for customers, gain credibility. Landscaping of some sanatorium or hotel can block the annual budget of the family.

Growing indoor plants has almost no waste material, because all flowers not sold on time can be presented as a gift. In addition, some flowers are long-blooming, so the sale goes at the same speed in winter. Increasingly, buyers prefer a flower in a pot for a gift, rather than a bouquet that will wither in a week.

Growing indoor flowers for sale cannot be called a business either new or exotic, it is ubiquitous, which, however, does not prevent some from having a good additional income from it, and others from making it their main activity.

Plants wonderfully decorate any room, create an atmosphere of coziness, cleanliness and comfort. That is why many people great importance they devote to the gardening of their apartments, summer cottages, and beautiful indoor plants are also bought for offices and government agencies.

According to a survey of sociologists, each house has an average of 3-4 flowers, while people buy 2 new copies every year to diversify their collection. From all this it turns out that the sale of indoor plants is a profitable business with great prospects for the future. The demand for such a product is unlikely to fall, but the fact that every year there are more and more amateur flower growers is a fact.

Is it worth starting a plant business?

Aspiring entrepreneurs, who have never dealt with sales before, doubt for a long time whether it is worth starting to do this business at all. There is a lot of competition on the market today between sellers of cut flowers for bouquets, but there are not so many shops selling indoor plants.

In addition, it is much easier to sell them, because the goods are not perishable, with proper care they can maintain an impeccable appearance for years. Many entrepreneurs who started in the flower business are gradually moving to the trade in indoor plants, because it is more profitable, more cost-effective and much easier.

How to choose a product range?

In the organization of the workplace and the selection of the range of goods lies half the success. Business on indoor plants should be fun, if an entrepreneur is cold to the flora, then he is unlikely to be able to create a prosperous business. Special attention should be given to the collection of flowers, it is not necessary to be limited only to beautifully flowering or evergreen specimens.

Buyers are all different, some prefer small violets, geraniums that do not take up much space, others love voluminous ficuses, dracaenas, yuccas, others are delighted with the exotic - pachypodiums, palm trees, beauties, live stones. The sale of indoor plants will go up, if every customer finds a green friend for himself, no one should leave empty-handed.

How to set up a shop?

Air conditioning is the main equipment for the care of indoor plants, its installation in the room is mandatory, since flowers require a certain temperature to be maintained. Every day, the owner or seller must spend time watering, spraying, feeding their pets, this is the only way to ensure their impeccable appearance.

The health of plants largely depends on the correctness of their location. On the windowsills you can put cacti, violets, that is, undersized flowers that will not obscure daylight. Tall specimens, such as potted palms, ficuses, dracaena, are best placed on a low bench, or directly on the floor on a stand.

Earnings on "consumables"

Many entrepreneurs in the flower business agree with the fact that they make most of their profits from the sale of so-called " Supplies". That is, sellers receive impressive revenue from the sale of pots, fertilizers, drainage, soil, multi-tiered coasters, etc.

Every grower needs accessories for indoor plants, it doesn’t matter if he buys a flower or not, but he already has green pets at home, so after looking at the shiny ficus leaves in the store, he will remember his own and buy a polish, think about transplanting into more a spacious container and will acquire a pot and soil. Most of the plants sold need to be transplanted, it will be much more convenient for the client to purchase everything without leaving the cash register necessary materials, and the businessman will derive additional profit from this.

Additional source of income

A successful businessman must not only equip the premises and monitor the health and appearance their product, but also to be able to sell their service. No matter how professional he may be, but to survive in the market of tough and merciless competition will not work if you do not advertise yourself properly. On the Internet, you should create a small site with a description of plants, their photos, prices and contact details of the store. It would also be nice to make a colorful signboard, post ads.

At first, you can attract buyers with promotions, discounts. If you have the appropriate knowledge and skills, then you can offer your services for decorating rooms with flowers. Companies often buy large quantities of plants to decorate offices, for a fee, you can help the client choose the most compatible specimens. Thanks to this service, you can get additional profit and win over the client, and it takes very little free time.

Basic expenses

Like any business, selling indoor plants involves not only making a profit, but also certain costs. It is difficult to specify the exact price of the issue, since the prices in each region of the country are different. To start, you need to have an amount of $ 4,000, and this does not include rent or purchase of premises. The flower grower must spend money on the purchase of an air conditioner, advertising, as well as the purchase of goods. In addition, money is needed to rent a store.

The room must be chosen wisely, it must be spacious, have at least one, and preferably two large windows, as well as a shaded corner, because the flowers are different, some like to swim in sunshine others prefer to be in the shade. If you can’t trade on your own, you will also have to spend money on the seller’s salary. To save on the purchase of consumables and plants, you can team up with other entrepreneurs and buy goods from wholesalers.

A professional sales consultant is the key to success

love, patience, gentle care require absolutely all houseplants. As a business, this type of activity requires not only the presence of an entrepreneurial vein, but also an arrangement for flowers. If there is no desire to stand behind the counter on your own, then you need to find a person who is in love with plants. A lot depends on the seller, he should be friendly, helpful, but not annoying. This person must study all the goods, know what kind of care a particular plant needs.

The enthusiasm that will be distributed by the sales assistant will be transferred to the client. The buyer, who has received comprehensive information on the issues of interest to him, will come to the store more than once. Very often, people do not have a specific goal when purchasing a houseplant for a gift, they need advice, so the consultant must definitely conduct a brief digression and offer the most preferred options, explaining all the advantages and disadvantages of the chosen colors.

Work for joy

The sale of indoor plants will bring tangible income only if the businessman enjoys his offspring. A spiritualized person with great desire takes on any job, if the profession is not pleasant, then it brings dissatisfaction, inner torment. If we analyze the history of life successful people, then it becomes clear - they managed to find their way, discover their capabilities, recognize desires.

Flower growers are a bit crazy in some way, they can tirelessly take care of their green pets, get rare exotic specimens from different parts of the world, learn new information. Such interest and awareness helps a lot in business, because it is interesting for an entrepreneur to do it, it's great when a hobby turns into a source of income.