How to open your own flower shop in a small town? How to make money on flowers - where to start and several implementation options

• Types of flower trade
• Step by step opening plan
• How much can you earn
• Which equipment to choose
• • • • Similar business ideas:

No matter how much competition in business grows, no matter what crises destroy the economy, at all times two types of goods are in demand: food and flowers. We will talk about the first type of goods in other articles on our site, and today we will talk about how simple and easy it is to earn capital on the flower trade. You can actually do this from scratch, spending only on the purchase of flowers for resale. You can start with at least 50 flowers, selling which you will earn more than 1000 rubles. The next time, having gained invaluable experience (and it may not be entirely positive), you will already purchase 5,000 flowers, selling which you will earn from 100,000 rubles ...

In fact, it does not take much knowledge and marketing tricks to sell flowers on holidays such as Valentine's Day, March 5-8, Easter, May 9, September 1. These days, flowers are bought everywhere: in stores, at subway exits, in the yards of high-rise buildings, on the Internet, with delivery to offices, and so on. Flower trading is one of the surest ways for beginners to try their hand at a small but own business. And there, as it goes, you can grow into a serious store or even a chain of stores. Moreover, there are simply no risks here (I think 10-20 thousand rubles is not an exorbitant amount for you).

Types of flower trade

• An ordinary tent with flowers - an approximate budget for opening 50,000 rubles.
• From the car - a budget of 10,000 rubles, if you own a car
• From the tray (seller and boxes of flowers) - budget from 5,000 rubles.
• Delivery to offices (walking around offices and offering flowers to employees) - budget from 5,000 rubles.
• Flowers in traffic jams (can be delivered by bicycle or scooter) - budget from 5,000 rubles.
• Individual entrepreneurs who “ate the dog” on flowers for the holidays set up 5-10 tents in worked-out places and earn hundreds of thousands of rubles “clean” in just a couple of days.

What markup should be to sell flowers

Much depends on how much you buy flowers in bulk. If roses are retailed at 80 rubles per piece, then the maximum purchase price should be 40 rubles. That is, trading below a 100% margin does not make much sense, since you will have losses, you will spend on fuel, and if you are not trading yourself, then on the seller’s salary. So the minimum margin should be 100%. Otherwise, you won't earn anything. It is not necessary to set the price much lower than that of competitors. On holidays, people often buy flowers in a hurry, and will not wander around the city (not all, of course) carving out a penny of profit. It is better to take care of how to choose the right place for trading. Do you want to have a constant good income? Then try to make money on Avito and other message boards. See about stable income on regular ads and try your hand. Knowing what and how best to sell, you can not only trade in flowers, but also significantly expand your business.

Location of flower trade

90% of the success in street flower sales for the holidays is the choice of location. This is a whole science, so on the forums you can often find examples of how one person literally raised "loot" on flowers, while others went into a specific minus and were disappointed in the case. What can be recommended here. Lots of options. Paradoxically, one of the most the best places- is to stand close to the popular flower shop. Not right under their porch, of course, but at least 30-50 meters away. What can work is that people go to a well-known store, see a long line or high prices there, turn around and see your outlet. They buy flowers from you. But there is a danger here - if you are trading illegally, the store owner will definitely inform the police, since he does not need “arrogant” competitors. Before Easter, it is customary to visit the cemetery and bring flowers to the graves of relatives and friends. If you set up a tray near the entrance to the cemetery, the proceeds will be provided. The main thing here is not to miscalculate with flowers: carnations and artificial flowers are used (which, by the way, do not deteriorate). You should not stand in front of large hypermarkets, counting on high traffic - in recent times federal networks before the holidays themselves sell flowers at very low prices (in fact, at purchase prices).

Do I need a permit to sell flowers?

The most common question for beginner florists is what trade permits are needed? According to the law, only a person or organization registered with the tax office can trade flowers. The only exceptions are cases when flowers are sold from a personal subsidiary farm, that is, grown personally by the seller of flowers. But, as you understand, for us this option does not fit. In this case, the question arises - is it even worth registering an IP for the sake of one day? Let the opening of an individual entrepreneur cost only 800 rubles. state fees, but no one needs extra running around with papers. Despite the fact that later you will have to go and close the business (otherwise you will receive pension contributions for the year for 20 thousand rubles). What do we risk if we just take and stand with flowers near the metro or the market? The worst thing that awaits you is an administrative fine of 2,500 rubles. (or a little more). Is it a lot? I think a little, and there real examples how people managed to trade, pay a fine and still stay in the black. By the way, here is one example:

In no case do I urge you to conduct illegal business, on the contrary, I am for honest business. But you must admit, for the sake of one day, you can take a chance. And there, if you go - be sure to register. Some forums offer to try flower delivery to offices on March 8 - also an option, so you definitely won't be caught.

Pitfalls of the flower business

1. The right choice of colors. Depending on the holiday, some flowers become popular, while others, on the contrary, are bought much less frequently. Roses and chrysanthemums are best for Valentine's Day, carnations and tulips for Easter, tulips for May 9, tulips, mimosa, roses for March 8 (a little worse because of the high price).
2. Flower storage. Roses, tulips, mimosa, etc., are known to be very capricious plants. If the temperature deviates from the norm, the flower quickly withers and loses its presentation. For this reason, don't buy flowers ahead of time if you don't have storage space. You can just throw money away. Most street vendors buy flowers on the morning of the sale so they can sell the flowers while they are fresh.

Step by step opening plan

To implement your idea for the sale of flower products on holidays, you need to consider the following aspects of the case:

• what flowers are usually given on this holiday, seasonal or year-round species;
• place and methods of selling flower products;
• purchases of flowers, the formation and design of bouquets;
• purchase of accessories for bouquets.

How much can you earn

On the pre-holiday and festive sale of tulips, you can get a net income of about five hundred US dollars in 3-4 days. Valentine's Day, February 23, Memorial Day of the Dead are also quite profitable for flower business.

Which equipment to choose

The equipment of the point of sale depends on how you will sell flower products. For a stationary time point, you will need a tray or a small pavilion (rather a shelter from rain and wind) and bulky vases for flower products. If you sell directly from the car, you only need containers for transporting and storing flowers.

Which OKVED to indicate when registering a business

If you decide to seriously engage in the flower business, you need to register it with the following codes: OKVED 52.48.32 - Retail sales of flower products and plants, as well as fertilizers and seeds. To sell bouquets via the Internet, you will need the appropriate code 52.61.2 - Retail sales through teleshopping and computer networks(electronic commerce, including the Internet). And for the sale of flower products with delivery to offices and homes, you need code 64.12, which is responsible for the courier delivery of goods.

What documents are needed to open a business

To open a point of sale of flowers or sell them at retail via the Internet or by courier, it is enough to register an individual entrepreneurship. You will need: a passport, an application for state registration, a document confirming the payment of state duty, a scanned copy of the TIN certificate.

Which taxation system to choose for business registration

The most suitable option for levying taxes is the simplified taxation system (simplification).

Sales technology of flower products

An important factor is the place where flowers are sold. It is best that this be a place where big flow both pedestrians and vehicles. These can be pedestrian areas near shopping centers and shops, markets, pavilions selling flowers and plants. It’s not bad to offer products to offices before the holidays, offering a reasonable discount for a certain amount of bouquets. The original design, which does not overshadow the flowers, but emphasizes the style of the bouquet, significantly increases the demand and price of flower products. At mobile sales, for example, in traffic jams, focus on an adequate price and the accuracy of the design of the bouquet. The frills and clumsy packaging scare off a potential customer. Examples of bouquet design posted on the Internet will make it easier to choose products for large orders for offices or events. Business on flower products with a competent approach will bring you profit, and customers - joy. Selling flowers is an interesting and profitable business, but if you want to develop further and know more explore the catalog of paid courses. Perhaps one or more of them will help you choose a profitable and interesting business for yourself, which you can do in parallel with your main business.

The flower business attracts, first of all, with small investments and good profitability. However, due to the fragility of flowers, the seasonality of sales and many other factors, you should take a responsible approach to organizing a business.

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The main nuances of the flower business

To create a business on flowers, you need to consider the following features:

1. Perishable goods. Flowers tend to lose their original appearance, and this happens quite quickly. As a result, it will be necessary not only proper care behind the flora of your store, but also careful planning of purchases of goods.
2. Product rates. The prime cost of flowers is quite low, but the margin on them is from 100 to 150 percent. Only a limited list of goods, such as medicines or weapons, has such significant indicators. To maximize the return on business, the owner must take this fact into account.
3. Flexibility. A flower business does not require a significant start-up capital, and just as importantly, it does not require much effort to close the business.
4. Seasonality. Revenue will change depending on the time of year. Superprofits will be on holidays, a time when gifts in the form of flower bouquets will become the main manifestations of attention. The most unprofitable season for business will be summer, when people will have the opportunity to grow flowers in summer cottages or simply pick them in parks.

Flower Business Forms

The next step after deciding to engage in the sale of flowers will be the choice of the form of this activity. There are several flower business formats, each with its own advantages and disadvantages.

Flower business happens:

• flower tents;
• small flower shops;
• flower online stores;
• flower boutiques.

flower tents

The main disadvantage of this format is a large dependence on the location. It is important to understand that it will not be possible to avoid competition here, and two different tents with flowers standing next to each other is a normal phenomenon. The ideal option would be to open a future stall next to a large flow of people. As an example, consider a crowded square, where you can make good money selling flowers to young people in a hurry on a date.

Due to the small dimensions of the room, it is simply impossible to provide due attention to the care of flowers. The owner will be required to place products as closely as possible on a few shelves and at the same time not harm the quality of the goods.

Little flower shops

We are talking about full-fledged flower shops with an area of ​​​​30 m2. Such a business will require not only significant investments, but also a deeper analysis of competitors. Locating outlets near such establishments is fraught with significant losses in earnings. A significant role in the amount of profit will also be played by a rich assortment, which can be increased by the area of ​​\u200b\u200bthe premises. In addition, staffing needs to be expanded. If one seller could work in the pavilion, then the store should have several employees, and with the desired education of a florist.

Flower online stores

Many businessmen already have popular online projects for the sale of flowers today, and based on their feedback, a number of advantages of this format can be noted. The most significant plus will be the convenience for the buyer when making a transaction. As a rule, people do not have much free time, in this regard, buying from a mobile device or home computer looks extremely attractive.

The most important step in organizing an online store is the development of a website. The creation of such a portal should be done exclusively by a professional, because the lion's share of success will depend on the appearance and convenience of the service. The importance cannot be underestimated this stage, so it's best to contact a reliable web studio.

Also an important role is played by the room for storing flowers and the organization of delivery. The room where the goods will be waiting for their customers should be dry and cool. Ideally, the temperature in the room should be around 18 degrees Celsius. Delivery should be handled by responsible people, delays and delays are unacceptable.

flower boutiques

The most expensive at the start, but at the same time the most profitable format of the flower business is a salon. The area of ​​such a room should be at least 60 m2.

The prospects for a flower boutique are practically unlimited. With due attention to all the details and nuances, a business can bring enormous profits to its owner.

The possibilities of such an institution are significantly expanded mainly due to the presence of highly qualified personnel. Professional florists are able to create real masterpieces from expensive plant varieties. For such a product, in the end, the client will need to pay a round sum, so a flower salon is a business exclusively for big cities.

One of the significant distinguishing features This form is an opportunity to work with corporate clients. Contracts and agreements concluded with various organizations will immediately take the most significant positions in the income of your business.

Photo gallery

flower pavilion Flower shop An example of a flower online store flower salon

Step-by-step instructions for opening a flower business

After a thorough analysis of all the advantages and disadvantages of opening a flower business from scratch, you need to go directly to the actions themselves. To understand where to start, first of all, you need to draw up a clear plan, which will include all the steps necessary for implementation.

The sequence of actions is as follows:

1. Registration of documents.
2. Supplier search.
3. Finding a shop space.
4. Purchase of equipment.
5. Personnel selection.
6. Assortment compilation.
7. Advertising.

Paperwork

The procedure for registering a business is simple and does not take much time. But in addition to registering an IP at a point of sale, there must be a list of documents, most of which should be available to customers.

These documents include:

• trade license;
• the conclusion of the sanitary and epidemiological station on compliance with the standards;
• book of complaints and suggestions;
• packing list.

Supplier search

To minimize risks, experienced entrepreneurs work with several suppliers at once. When choosing them, you need to be guided by reliability and the pricing policy that is relevant to you. For example, a product from Colombia has low price, but the speed of implementation should be as fast as possible due to the low quality of products. Such products are suitable exclusively for pavilions and stalls.

Flowers from wholesalers from Russia are distinguished by a more expensive price, while the shelf life is much longer.

The main suppliers on the market are:

• Holland;
• Ecuador;
• Russia.

It is necessary to focus on the goods from these countries.

Competent purchase of goods plays an equally important role.

There are several types of such procedures:

1. Basic purchase. Those positions and their number that are sold in any case. Through the main purchase, the range is replenished with a pre-order, this will save you time and effort in the future. In addition, there are discounts on basic purchases.
2. Additional purchase. Requiring a certain experience in business process. Flowers of a certain variety or type are purchased, which are supposed to be sold. There are no constant values ​​in this case and cannot be, because demand is constantly changing.
3. Holiday shopping. Demand on such days becomes peak, respectively, purchases are made in much large sizes. The main holidays for flower business owners will be February 14 and March 8. In the first case, the purchase is made three weeks before the date, in the second - a month.

Shop space search

When searching for and choosing premises, businessmen are guided, as a rule, by the degree of population of the place in which this premises is located.

The outlet may be located:

• in the tone;
• in the pavilion
• in a separate room;
• on the first floor of a residential building;
• in the mall.

If there is a need to save on rent, then you can choose a shopping center.

When concluding a lease agreement, there are also some nuances. In particular, it is important to clarify whether utilities are included in the amount of monthly payments.

This video talks about right choice premises for a flower shop. The material is taken from the UFL flower delivery channel.

Purchase of equipment

Of the mandatory purchases, it is worth highlighting the cash register. Its cost varies from 9 to 15 thousand rubles. It will be desirable to purchase a refrigerator, especially for medium and large stores. For small spaces can be limited to the installation of air conditioning.

This also includes the purchase of packaging for bouquets. Transparent cellophane is the most popular type of packaging, it is mandatory to purchase.

In addition, you should pay attention to other means of registration:

• grid;
• tape;
• felt;
• matting.

When choosing tools, you can limit yourself to a sector and scissors.

Recruitment

Of particular importance in the selection of personnel is the creative potential of the employee. Flower shop employees must have out-of-the-box thinking, originality and creativity are the main qualities. For salons that deal with designer products from flowers, a highly qualified employee with the education of a florist is needed.

In addition to customer service staff, large establishments will need an accountant and administrator. An online store cannot do without responsible couriers and drivers.

Also, for any type of enterprise, the friendliness of the staff plays an important role. In the situation with the flower business, this role is greatly enhanced. The buyer comes to the store, as a rule, in a good mood, the task of the employee is to maintain and increase this mood.

Assortment compilation

The rate of payback of the project and its success directly depend on the size of the assortment. But there is no universal selection of products for all forms of flower business. Due to its characteristics, each format requires a certain range of goods.

For pavilion

Small tents, stalls and pavilions are limited to the selection of live cut plants. Due to the ensured large turnover in crowded places, such products do not have time to lose quality. At the same time, when buying similar goods, it is more profitable for small enterprises to work through intermediaries.

Among the most popular types of cut fresh flowers, the following can be distinguished:

• carnation;
• chrysanthemum;
• rose flower;
• gerbera;
• tulip.

For shop

Shops and flower boutiques significantly expand their range.

It may include:

• cut flowers, including exotics;
• designer bouquets;
• decorative houseplants;
• flower care products;
• soils;
• pots and vases.

Some establishments diversify their assortment with:

• holiday cards;
• souvenirs;
• toys.

Advertising

A marketing campaign in the case of a flower business does not have to be large-scale. Entrepreneurs limit themselves to signs and leaflets. Flower boutiques can afford to advertise on television. Internet projects place information about themselves on various third-party portals and various banners.

Flower business profitability

According to experts, the profitability of the flower business is relatively high. The exact percentage depends on the size of the business and other factors such as location and staffing. The flora trade market shows good growth rates, which means that it is possible to enter it in the coming years.

You will learn about all the advantages and disadvantages of the flower business. Is it profitable to sell flowers, how to choose a room for a store and arrange it correctly, what expenses should be prepared for?

Hello, dear readers of "Startapoff"!

The business of selling flowers not only brings a stable income, but also gives aesthetic pleasure. Flower bouquets will always be in demand - as long as people celebrate, love and give each other gifts.

Flower business - a goldmine or a waste of time

Among my acquaintances there are two families involved in greenhouse cultivation flowers and their sale. They started growing flowers more than 10 years ago. Sell ​​roses, carnations, gladioli, tulips, lilies, oaks. They buy part of the products in their stores for resale.

Analyzing their experience, I concluded that the sale of flowers is a difficult, time-consuming, but very profitable business with a properly established sales system and a proven growing technology.

Confirms my assumptions about the profitability of this type of entrepreneurship price growth forecast for flower products from RBC:

Advantages of the flower business

For the opening of a flower shop with an area of ​​20 sq. meters on average takes 330,000 rubles. On average, these expenses pay off in 5-6 months of the store operation. The projected net profit at the end of the year will be 660-680 thousand rubles.

Consider the main advantages of this type of activity.

Small start-up capital

The amount of start-up capital required to open a business depends on the scale you are aiming for. Start with a small stall to get a feel for the market.

Ease of starting a business

The procedure for starting a business in this area is simple. Look for appropriate place for trading, issue Required documents, buy the first batch of goods, advertise yourself and start working.

It will take several months for you to "promotion". Make a beautiful window display, advertising inscriptions, offer affordable prices to attract customers and gradually increase your turnover.

If necessary, the business is easy to close, or rather, realize. Just offer it to those who are looking for a ready-made flower business.

Big trade margin

Experts say that the average margin on flower products reaches 150%. On holidays (before March 8, September 1, school last bell), when the demand for bouquets is especially high, it exceeds these figures.

The expert opinion is confirmed by the level of prices for bouquets in different Russian cities, relevant for 2017:

Possible difficulties

Every novice businessman faces problems and difficulties along the way.

In the "flower business" they are as follows:

1. Plants are demanding on storage conditions, so you will have to make sure that the room has optimal humidity and comfortable temperature.
2. Perishable goods. There is a high risk of receiving a low-quality batch, which will quickly deteriorate.
3. Cyclic demand. The maximum demand for bouquets is in March, May and September.

To avoid difficulties, analyze the market (customer demand, competitor assortment), plan purchases in advance, look for reliable suppliers, expand the product range to stabilize sales throughout the year.

How much do Russians spend on flowers a year?

Another forecast for 2018-2019 based on statistics from the past 8 years from RBC:

How to sell flowers - possible ways to sell goods

Established marketing is the key to the success of any business.

Let's analyze the pros and cons of 4 ways to implement colors.

flower pavilion

Such pavilions are located in crowded places: near metro stations, in pedestrian underpasses, near markets.

A plus- high traffic of buyers, guaranteeing a good turnover.

Minus this method - a lot of competition, a small trading area. In addition to you, other entrepreneurs work in the pavilion. To compete with them, select an assortment, come up with original packaging bouquets.

A pavilion is a great idea if you grow plants yourself and have the opportunity to offer fresh cut samples to customers every day. The freshness and quality of your products will not be ignored by customers.

flower boutique

It differs from the pavilion by a large trading area and a more diverse assortment. Here you can exhibit not only freshly cut flowers, but also ready-made bouquets, interesting planters, plants in pots, arrange workplace florist, as well as offer customers small souvenirs or gift wrapping services.

pros is a promising, stable business that brings good income.

Minuses way - high cash costs to open. Renting a boutique is more expensive than renting a pavilion. It has a longer payback period.

Online store

This method is suitable for big city, in which the service of flower delivery to the office, home, restaurant is especially valuable and convenient.

pros way - the presence of a real outlet is not necessary, you can work on the principle of dropshipping.

Minuses- you need experience in real sales, experience in sales via the Internet, an established delivery system.

An online store is a great way to promote a real florist boutique. It is also suitable for professional flower growers involved in the greenhouse cultivation of roses, carnations, gerberas and other varieties.

The main thing is to establish online marketing. Use Instagram, accounts in other social networks, personal acquaintances, as well as ads on online trading platforms.

Markets of the city

According to the consulting company Eventus Consulting, flower stalls and pavilions account for 66-70% of sales.

pros- high turnover quick payback. The cost of renting a trading place and purchasing equipment and products will pay off within 3-4 months.

Minuses- small retail space, limiting the range. Selling flowers in the market is almost the same as selling flowers on the street.

The method is convenient for greenhouse owners, as well as for those who do not have a large start-up capital to open a store.

Step by step opening a flower business - where to start?

Decided on the format of the flower business from scratch: pavilion, stall, boutique or online store?

It's time to think through each stage of opening your own business and bring it to life.

Step 1. Business registration

If you are going to make money by selling bouquets at the airport, in the park, at a restaurant or in the park by hand, you will not need to register a company. To open a boutique, rent a trading place in the market or in a pavilion near the metro, you cannot do without official registration. To sell flowers, select an individual entrepreneur with a simplified taxation system.

According to OKVED, several codes correspond to this type of activity:

1. 47.76.1 — retail sale of plants, flowers and seeds.
2. 47.78.3 - trade in handicrafts, souvenirs.
3. 74.10 - activities in the field of design.
4. 64.12 — courier activity.
5. 82.92 — packaging of goods.

If you plan to expand the activities of the enterprise, indicate the entire list of codes when registering.

Documents required for work:

• trade permit;
• program of sanitary-industrial control;
• contracts for disinfestation, deratization, disinfection;
• contract for the maintenance of the air conditioning and ventilation system;
• contract for the disposal and removal of solid household waste;
• store internal documentation;
• permission of the sanitary and epidemiological service;
• quality certificates for each type of product.

Step 2. Choosing a premise for the store

The success of trading depends on the location in which the store is located. Consider crowded, passable places: in shopping centers, in pavilions near the subway, at public transport stops, in the central area of ​​the city, in an office center, in ground floor residential building (on the first line by the road).

Most the best option promote your business - a small detached building, but renting such a room is more expensive than renting a "point" in a shopping center or pavilion.

An economical option for the first time is a tonar or a trailer on wheels.

Step 3. Selecting suppliers

Even if you find the perfect supplier with the perfect product, don't limit yourself to their services. It is advisable to have three proven suppliers so that in case of force majeure you will not be left without goods.

When choosing suppliers, be guided by prices, quality and range that they offer, consider different commercial offers.

Step 4. Purchase of equipment

The minimum set of equipment: tables, showcases, shelves, racks, refrigerators. You will also need inventory: scissors, secateurs, adhesive tape, packaging materials, materials for floral design. Don't forget the cash register. For individual entrepreneurs, it is optional, but its presence increases the confidence of buyers.

For flower production are extremely important climatic conditions: optimal humidity, temperature and ventilation. Without a good split system, several humidifiers and heating, create optimal conditions impossible.

Step 5: Decorate the Point of Sale

Your product gives aesthetic pleasure, so the showcase and shelves with it should be appropriately decorated. Never leave wilting flowers in sight. They spoil the window and the impression of the store.

Pick up the interior in bright colors. Order aluminum painted racks for arranging goods. Install fluorescent lamps so that the colors of the packaging and products are not distorted.

Display bouquets in the window different varieties plants. Your salon should be not only bright, but also stylish.

Advice of professional florists: Preparing and decorating a bouquet takes a few minutes. So that customers do not toil while waiting for an order and do not leave the store while you are collecting a bouquet, print out several crossword puzzles, tasks or logic games on a printer.

Lay them out on a counter or table. Set up a couple of chairs. Waiting for the order will go unnoticed by the client, and your creativity will be appreciated.

Step 6. Advertising placement

Make a catchy sign with the name. Make the most of your storefront. In addition to those exhibited flower arrangements, place information about prices or promotions on it. A stopper plate works well, on which every day you will write with chalk an advertising text with the cost of roses, carnations, asters, chrysanthemums or other varieties, or announcements about discounts and promotions.

Use all the possibilities of advertising on the Internet. Place an ad on online trading platforms, use YouTube for video reviews of your product, recommendations for floristry. This will increase your credibility as a specialist in your industry. Don't forget about the possibilities of word of mouth. Such advertising is often more effective than other methods.

Step 7. Purchase of goods and start of sales

For a pavilion, a stall, a tonar, the optimal assortment is freshly cut chrysanthemums, roses, carnations, gerberas, tulips.

It makes sense to expand the range of potted products if the area of ​​\u200b\u200bthe room is more than 30 square meters. In small shops, indoor potted plants, according to experts, are sold poorly, only occupying usable area.

If the area is more than 30 squares, not only living plants in ceramic or plastic pots, but also soil and fertilizers for growing, as well as a wide range of cut flowers, including rare and exotic ones. Expand your range with seedlings of famous rose varieties from the nursery.

Complete the showcase with souvenirs: soft toys, balloons, postcards.

Main items of expenditure

Starting your own business involves start-up costs: payment of rent for premises, purchase of goods, wages personnel, purchase of the necessary equipment.

How much will it cost and how can you save?

Rental and renovation of premises

The rental price depends on the area of ​​the kiosk or store, as well as the location where it is located. The closer the point is to passing, visited places, the more money you have to spend. Optimal area: 30-45 squares.

A flower boutique needs an appropriate interior. Be prepared to invest in painting the walls, purchasing beautiful lamps, showcase lighting, wall decor.

Purchase of equipment

Equipment costs also depend on the size of the store and the format of the business. For example, a subway pavilion does not need a cash register, but a large salon does. On average, the purchase of commercial and climatic equipment will take you up to 160 thousand rubles.

Salary to employees

For work, 1-2 florists and 2 sellers are needed.

If you have chosen this line of activity, you probably like to make compositions with your own hands, you know a lot about the combination of colors, the selection of packaging. Work as a salesperson or florist on your own. This is a good savings at the start, plus a way to feel all the nuances and subtleties of the market.

Buying flowers

On the initial purchase, on average, it will take you up to 50,000 rubles. Do not buy large lots from the start. Take a little of each plant variety and arrange with suppliers to deliver a fresh batch if you sell out quickly.

Details of the costs of opening a store are displayed in the table:

Name	Quantity,	Price of 1 piece, rub.	Total cost, rub.
Furniture, equipment, tools
Split system for air conditioning	1	16 000, 00	16 000, 00
Refrigerated showcase for shop	1	50 000, 00	50 000, 00
Desktop for floristry	1	7 000, 00	7 000, 00
Chair	1	1 500, 00	1 500, 00
Security and fire system	1	35 000, 00	35 000, 00
Notebook (computer)	1	25 000, 00	25 000, 00
plastic vases	40	100, 00	4 000, 00
Tools and tools for decorating bouquets	1	15 000, 00	15 000, 00
Legal registration of the enterprise
IP registration fee	1	800, 00	800, 00
Making a seal, opening a bank account, etc.	1	3 000, 00	3 000, 00
Marketing and Advertising
Signboard	1	25 000, 00	25 000, 00
Naming	1	6 000, 00	6 000, 00
Promotion of the site, groups in social networks	1	30 000, 00	30 000, 00
working capital
Flowers, plants	1	80 000, 00	80 000, 00
Fixed costs: rent, salary, electricity, water, etc.	1	90 000, 00	90 000, 00
Total:			388 300, 00

How profitable is it to run such a business - reviews of flower businessmen

Flower business owners agree that it is a labor-intensive but profitable business. The main secret of profitability is careful planning of each action. To get promoted and achieve success, you need not only to analyze every step, but also to be creative, try to surprise, interest the client.

Profitable stalls and pavilions do not focus on one type of product. Expanding the range, offering various services, for example, flower delivery, selling plants from the greenhouse, gift sets increase the customer audience.

According to the owners of this business, it is better not to start organizing it from scratch, but to buy a ready-made enterprise with an established client base, already prepared premises. Further improvement of the outlet, novelties in the assortment, and an increase in the level of service are the key to stable profits.

An example of a relevant business idea in this industry: vending sales automation or installation of vending machines with bouquets.

For more information about floromats, see the video:

Conclusion

Is it profitable to sell flower products? The experience of my friends shows that yes.

For many years, the flower business has been one of the leading areas of private entrepreneurship.

This can be explained by the fact that regardless of the season, flowers as a gift will be relevant. Especially on holidays. In order for a flower shop to start generating a stable income a year after its opening, you need to draw up a competent business plan with all the calculations. A well-written business plan is already half the success of a flower business.

You can open your own flower business from scratch at home, it will consist in growing indoor potted plants at home and selling them. Special equipment this is not needed, but the income from growing plants at home will be minimal. So entrepreneurs interested in this area should invest in a more serious flower business.

Choosing a legal form to create your flower business

To open a flower shop, it is worth giving preference to an IP (Individual Entrepreneur).

If the choice is made in favor of an individual entrepreneur, then the following documents are submitted to the tax office:

• paid receipt of the state duty for registration of IP (800 rubles);
• application in the form P21001 for state registration of IP. It must be certified by a notary;
• if accounting will be kept according to the simplified taxation system, then an application is written in form No. 26.2-1 on the transition to the simplified tax system;
• a copy of all pages of the applicant's internal passport.

Consideration of a set of documents for opening an IP will take a week. If it was not possible to pick up the documents on time, the tax office sends them by mail within 2-3 weeks.

With a positive decision to open an IP, the entrepreneur is issued:

• OGRNIP;
• extract from the USRIP (single register of IP);
• notification of registration with the tax authority of an individual;
• notification of registration in the territorial PFS of an individual (Pension Fund);
• from Rosstat - notification of the assignment of statistics codes.

After registering as an individual entrepreneur, it is necessary to make a seal (from 500 rubles) and open a bank account (from 1 thousand rubles).

OKVED code 52.48.32 "Retail trade in flowers and other plants, seeds and fertilizers".

After registering an individual entrepreneur, the next step will be the purchase of a cash register and its registration and subsequent registration with the tax authority. This process will take about two weeks. In stores where cash registers are sold, services are often provided for expedited registration with the tax office. If you use the services of this organization, then all documents will be ready in a maximum of 3 days.

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Required documents to set up your flower business

Regardless of the area of ​​the trading premises, it must contain such documents as:

• permission for trading activities received from the district administration (according to No. 381-Ф3);
• conclusion from the sanitary and epidemiological service on the compliance of the trading premises with all sanitary standards;
• book of complaints and suggestions of buyers;
• consignment note for the goods provided;
• price list for the goods being sold (this item is optional).

All these documents at the first request will have to be provided to the buyer. Documents such as a lease agreement for premises, a document confirming the registration of a cash register, a register of cash transactions, documents for equipment, etc., should also be kept in the trading room, so that if the inspection company arrives, they can be immediately provided. All staff must have valid medical books and cards, which will indicate the name of the employee and his photograph.

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Choosing a location to open a flower shop

For the outlet, you can choose places:

• in one of the shopping centers of the city. There are many of them in Moscow;
• on the ground floor of the first line of residential buildings;
• in a separate building. It is almost impossible to find such a retail space in Moscow;
• in trade pavilion modular design rent a small space
• in the tone. This room on wheels is small area, you can also call it a car trailer;
• in the online store. Flower business experts recommend opening an online store with an already established outlet business. An online flower shop cannot exist separately. It's easy to explain. After all, flowers are a perishable commodity.

The most important thing in choosing the location of a retail space is not to make a mistake. The most profitable place for the sale of flowers is a retail outlet, which is located in close proximity to the highway. Even if the flower shop is located near the metro station, but there is no road nearby, big profit you can't expect from him.

When concluding a lease agreement, it is necessary to clarify whether the amount includes rent utility bills and garbage disposal. If the area is rented in a shopping center or in a residential building, you should immediately clarify the availability of such an opportunity as outdoor advertising. Often it simply does not exist. In this case, it is better to refuse this room.

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Equipment for organizing a flower business

The most important equipment in a flower shop is a refrigerator. It is unacceptable to open a store without it. If you make a refrigeration unit according to custom order, then the cost of equipment will be about 150 thousand rubles.

For toners and small pavilions, standard split systems with winter options are installed. At a cost, this equipment will cost the same as installing a conventional air conditioner.

You will need more racks for flowers and flowerpots. In tonars and small pavilions, simpler equipment is usually installed: special designs and plastic flasks to them. In large cold rooms use shelves and glass vases for flowers.

Consider how much it costs to open a flower shop. The cost of the necessary retail equipment in Moscow:

• air conditioning - 20 thousand rubles;
• refrigerator - 40 thousand rubles;
• thermal curtain - 15 thousand rubles;
• florist's table - 7 thousand rubles;
• inventory and accessories for a flower shop - 28 thousand rubles.

The total equipment will cost 110 thousand rubles.

The Internet will help you find out the exact cost of the necessary equipment in each city.

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flower shop staff

The working staff should include 1 administrator, 2 florists, 1 accountant. You can not hire an accountant, but use the services of a third-party company for legal and accounting services for the company. And if the store also has a sales channel through the website, then you will need another person who will take orders via the Internet and fulfill them, but at the beginning of a business, opening an online flower shop is simply a waste of money. You can think about opening a distribution channel via the Internet when the work of the main point of sale is well established. When opening a business in a flower shop, you need to hire competent sellers. Only they depend positive reviews buyers.

Staff salaries will be:

• administrator - 30 thousand rubles;
• seller-florist (2 people) - 50 thousand rubles;
• accounting and legal support of the company - 10 thousand rubles.

Total 90 thousand rubles.

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The range and its features

If the trading area is small, then ideal option There will be a sale of freshly cut flowers. Potted houseplants and related products are not what buyers are looking for in such places. In addition, this category of goods takes up too much space. It will be much more profitable to use this sales area to expand the range of cut flowers.

For tonar, due to the small area, it is worth preferring an assortment of carnations (ordinary and spray), chrysanthemums (single-headed and spray), roses (regular and spray), gerberas and tulips. Color range: white, yellow, red and motley.

For a pavilion with an area of ​​10 sq. m range will be the same as for the tonar. If the area is from 20 sq. m and more, then it will be possible to add orchids, irises and anthuriums to the assortment. The number of varieties of roses can also be increased.

For a store with a sales area of ​​30 sq. m, the range can include indoor potted plants, soils, fertilizers, pots and other accessories. If the area of ​​the store is from 50 sq. m and more, then the range can be expanded to the maximum. It will be possible to include exotic plants, and large potted plants, and different kinds soil, etc. For stores with a large sales area, it is necessary to organize the packaging of products and gifts, or, for example, the production of author's postcards from natural flowers.

In our difficult time, many dream of their own business, which will provide, albeit a small, but stable income. Opening a flower shop can be not only a profitable business, but also a pleasant hobby.

At the initial stage, let it be just a small kiosk or pavilion, and when things go well, you can think about expanding.
But do not rush to grab the first idea you like, you need to carefully weigh everything by drawing up a competent business plan for a flower shop.

The subtleties of the flower business

As a rule, a flower shop is a women's business, as it arises from a hobby. However, there are also representatives of the stronger sex who are not averse to earning extra money on the love of beauty. And in this case, we can safely say that money smells, and very, very pleasant.

When starting a flower business, the first thing you need to decide is the type of store. Whether it will be a huge flower shop in the city center or a small tent on the outskirts is a personal matter for everyone. It all depends on financial capabilities, but it would be more expedient to start small, having studied the market in advance. In addition, this is a great opportunity to gain invaluable experience.

Since flowers are a perishable commodity, the case can create some difficulties that must be taken into account without fail when drawing up a business plan for a flower shop with calculations.

So, when opening a flower outlet, it is worth exploring the types of services that similar stores in a particular area offer today. Be sure to come up with something unique and different from the standard set of ideas. Since not a single solemn event is complete without flowers, and some events involve bulk purchases, you should develop your own discount system, for example, sell a specific type of flowers at a discount on a certain day of the week or adjust the price depending on the holiday or type of celebration.

Only when all the basic subtleties of the flower business are taken into account can one begin to develop detailed business flower shop plan. Even the nuance that most of the purchased products are imported obliges the store owner to familiarize himself with the customs code.

How to open a flower shop? Business plan with preliminary calculations

A business plan is the document in which all the details of opening your own should be clearly and in detail thought out, calculated and described, such as:

• Description and list of services that the store will offer.
• Organizational matters.
• Registration of registration with all regulatory authorities, registration of a license and other necessary documents.
• Premises preparation - rent, repair, registration.
• Drafting contracts with suppliers.
• Personnel search.
• Advertising campaign.

Asking the question: “How to draw up a business plan for a flower shop?” One cannot ignore the financial side of the issue, even if the numbers are approximate and can vary between 5-10 thousand rubles.

As a rule, the amount of expenses depends on the scale of the outlet.

So, a ready-made business plan for a flower shop with calculations is as follows:

• Room rental - 20-25 thousand rubles.
• Purchase of equipment - 20-30 thousand rubles.
• Purchase of goods - 20-30 thousand rubles.
• Staff salary - 15-20 thousand rubles.
• Unforeseen expenses - 3-5 thousand rubles.

Total: 78-100 thousand rubles.

Depending on how far the supplier’s base is located from the outlet, the availability of such an item of expenditure as “ fare". Of course, if you have your own vehicle, the amount spent on the delivery of goods will differ significantly from the amount of delivery on a rented car or a supplier’s car.

Also, the flower shop business plan, a sample of which is presented above, involves accounting for a loss from damaged or unsold goods.

What legal form to choose for a flower shop?

If the future enterprise will have the status of "LLC", then this is the most best option for a business with several partners, since it is this type of legal form that allows:

• Starting a business with a small investment.
• Investors' risks are limited to their own finances.
• Partners or contributors have the same rights, which is important in deciding the main management and

But if, nevertheless, it is planned to open one small outlet, and the owner himself will act as a seller, then it is more expedient to draw up an "IP".

If there is already an outlet, then it is enough just to get permission to trade in flowers.

What are flower shops?

Flower shops come in several types and generally look like this:

How to choose a place for flower trade?

However, given the presence of two competing points in the region, each of the three will have a profit of about 3.5 million rubles a year, and taking into account public holidays plus another 20% of the total income for the year. The result will be about 4.2 million rubles. in year.

The business plan of the flower shop, the sample of which is attached, also includes the monthly expenses of the enterprise, such as:

• Staff salary / 4 people - 10,000 rubles. + 2% of sales (8,000 rubles), respectively - 72,000 rubles. per month and 864,000 rubles. in year.
• Deductions in social insurance - 18,000 rubles. per month and 216,000 rubles. in year.
• Rent land plot 25 000 rub. per month, 300,000 rubles. in year.
• Payment for services - 10,000 per month and 120,000 per year.
• Losses - 15% of the amount spent on the purchase of goods - 18,000 per month and 216,000 per year.
• Utilities - 5,000 per month and 60,000 per year.
• Transport - 10,000 per month and 120,000 per year.
• Other expenses - 10,000 per month and 120,000 per year.

As a result, the total amount of monthly expenses is 168,000 rubles. per month and 2,016,000 per year.

A ready-made business plan for a flower shop clearly demonstrates the estimated annual income, which will be 4,200,000 rubles. per year, and the cost of expenses is equal to the sum of one-time investments and monthly expenses, that is, 3,166,000 rubles. Consequently, the amount of gross profit for the year will be equal to 1,034,000 rubles, and after taxes it will be 878,900 rubles. net profit.

Proper Marketing

opening own business, each entrepreneur tries to take into account all the features of the chosen business. However, it often happens that in a hurry one of the main conditions for success is forgotten - an advertising campaign.

The first step is to draw up a marketing sketch, namely an approximate business plan - an example with calculations. A flower shop, like any other, requires the right presentation. Advertising costs will not be too high, but any business owner will be satisfied with the result.

• Publications in magazines, newspapers, as well as online publications.
• Advertising on radio and television.
• street

The interior of the store, that is, its exterior design, can also be considered as advertising. The sign is also important, so it should be as eye-catching as possible for passers-by, who, passing by, must remember a pretty flower boutique with a beautiful window display and a catchy sign. Thus, ordinary passers-by can become potential customers.

The number of regular customers is affected not only appearance store, polite seller and a rich assortment. The buyer also wants to see a good price, which is influenced by two factors:

• Product quality.
• The price of a similar product in competing organizations.

In order not to trade at a loss in pursuit of a client, you should come up with something original, your own discount system. For example, if a client only wants to buy three roses, you might suggest that they buy five and give them a modest gift of a small bouquet of daisies.

Assessing risks

In the flower selling business, as in any other business, there is a concept of "risk" that must be taken into account when drawing up a business plan for a flower shop. A commodity such as flowers cannot be stored forever: if it is not sold within a few days, then the entrepreneur will have losses instead of profits. Withering bouquets are suitable only for a funeral ceremony, and even then, if there is a buyer.

Buying goods in bulk also implies the possibility of losses, since in large quantities flowers with broken stems, torn petals can come across, because it is simply impossible to consider each during the purchase. To avoid such unexpected costs, purchases should be made in small lots. This will provide an opportunity to visually assess the condition of flower products.

If the flower trade turns out to be profitable in a particular region, the possibility of opening an online flower shop should be considered. However, this option will be appropriate even in the case of poorly developing trade.