Who sells coatings in bulk. In the Russian paintworks market, sales are declining daily. Brief Step-by-Step Business Guide

Today we want to introduce you to the Renax company. This is without a doubt a very interesting undertaking. Many car service firms have a lot to learn from the regional representative of the DuPont brand. After all, Renaks is not just a “paint seller”, as we could see after visiting its walls and talking with the director Sergei Blotsky. However, first things first...

So, what is behind the Renaks sign? By the way, "Renax" is the word "Scanner" spelled backwards. After all, this is the only company in Mukachevo that has a scanner to determine the color. Let's first take a look at the store: here you can see a large rack with DuPont paints (it contains almost the entire range of the brand). With a high degree of probability, you will also find a whole group of car painters who are waiting for Sergey or his wife (a professional colorist) to select the necessary paint colors for them: the DuPont brand is used in the city of Mukachevo and its environs

popularity.

« We develop this brand in the region, we provide the full range of repair materials needed by a car painter" - says Sergey Blotsky. Let's digress and see which ones strengths haveDuPont Refinish.

First, it is the widest range. All car painters with whom we managed to talk about this brand (you can read their opinion in more detail in the article “About DuPontfirst-hand"), find it difficult to remember at least one case when it was not possible to find the right repair material. After all, customers are offered several lines of coatings, including a paint and varnish system Cromaxon the water based and exclusive chameleon paints ChromaLusion.

In order to describe the full range of DuPont Refinish, you need a whole series of articles. Therefore, for the time being, we will limit ourselves to noting the general features of the coatings of this brand. DuPont offers turnkey solutions for each stage of recovery paintwork- from putty to applying the finishing layer. At the same time, the volume of restoration work does not play any role. According to car painters, one of the most valuable properties of paint systems fromDuPont - the ability to use one and the same concentrated coloring pigments with different binders. This opens up wide possibilities for the compatibility of various paint systems. Dye different type and quality can be prepared on the same mixing unit at the same time. In addition, most coatingsDuPont saves time: firstly,theycan be prepared according to a recipe involving quick drying, and secondly, used by the 1.5 layer application method.

Spoon of "gray" tar

The popularity of the brand has its downside. The problem of "gray" dealers is constantly on the buzz in the field of car sales, however, as it turned out, it is no less acute in the distribution of paints. "The fact that DuPont is known and loved allows unscrupulous sellers to profit, - the director of Renax complains.- Firstly, such unfortunate suppliers most often do not have the opportunity to sell the full range of products to the client necessary materials. For example, on the shelf they will have one or two varnishes from our entire range. But worst of all, there is no certainty that DuPont will be in the bank, and not a product of unknown origin.

Sergey Blotsky's anxiety can be easily understood: after all, in this case, such "sellers" undermine the authority of the brand.

A craftsman who has bought a pseudo-DuPont will naturally be dissatisfied with the results of his work with this material. And he will begin to tell colleagues and acquaintances what really bad paints, varnishes, primers (underline as necessary) from the famous DuPont company.“And then it will be almost impossible to make such a painter your client, - Sergey is sure. -Offer him paint even at half price - he won't take it. He will say: “I already tried to work with her, I didn’t like it.”

However, even if by some miracle the "gray" seller had real paint in the container, this does not guarantee that the client will be satisfied. After all, there are many nuances that need to be taken into account. What distinguishes Blotsky from such “competitors” is his deep knowledge of painting technology. Vehicle(Sergey is an experienced car painter), areas of application of certain materials (he worked as a chief technologist at Stolichnoye Group, a DuPont distributor). Actually, for this reason, there are few car owners in his store: in Renaks they prefer to sell paints, varnishes and putties to those people who will apply them to the surface of the car. In this case, you can choose the optimal suitable materials, explain to the painter the subtleties of working with them. And choose the right color (remember how the name of the company is “deciphered”?).

By the way, here I would like to make a lyrical digression on the psychology of car painters. A car is not a wall in the front door, so the work requires a creative approach. That is, the car painter must be a creative person. Unfortunately, some masters of the painting gun eventually begin to listen only to their somewhat swollen conceit of the creator. But technology does not stand still, new materials appear that require different skills. Why was it all said: any new paint or varnish (and with them the brand under which they are produced) will turn out to be “bad” if you work with them using yesterday's knowledge. The same can be said about the supplier of paints: if he approaches the work with the method of “pouring it into a jar and giving it to the client”, then there will be less and less buyers over time. That is why Renaks treat each client with scrupulousness: first of all, they try to find out what equipment the painter uses in his work, whether he knows how to use this or that material.“After all, observing the technology, you can paint a car well even with mediocre paints, and violating it, ruin all the work with expensive materials,” Blotsky says.

This can be easily illustrated: in the Transcarpathian region there are quite a lot of cars - "parrots". The analogy with this noisy bird is simple: instead of the same color of all painted surfaces, the car shimmers with different shades. Here you have the wrong color selection, in which not in last turn paint dealers are to blame. They are more important than volumes and profits, about the final result - quality repair paintwork - they think last.“Therefore, the activity of such sellers does not cause me joy. Understand correctly, the question is not that I envy someone's sales, all the same, I alone cannot master the entire market, do not sell paint to every painter in the region. But many of my business colleagues need to change the very philosophy of sales paintwork materials, - Sergey thinks. -Instead of promoting the brand, increasing its popularity among the masters, they are trying to get the most out of today without thinking about tomorrow.

Actually, one of the goals pursued by our journal in this publication is precisely to inform the reader about possible consequences purchases from "gray" sellers. After all, in order to appreciate all the benefits of workingDuPont Refinish, you need to go to legitimate dealers. In this case, we can confidently say that the painter will continue to work only with repair materials of this brand.

… how do you sell your paints and varnishes? Where and how can I buy Palina Coatings paints and varnishes?

Buying paints and varnishes produced by Palina Coatings is very simple, despite the fact that the company has no sales offices. If you manufacturing company and industrial varnishes and paints you need for your own needs, then a simple and traditional algorithm is prescribed below. Do not judge strictly, but if you read this, it will be much easier for you to buy paint, and, accordingly, to sell it to us.

Palina Coatings does not create sales offices throughout the country: you can buy paints and varnishes, as well as get technological advice, only directly from the manufacturer. In almost all directions, before buying paints and varnishes, there is an opportunity to visit working enterprises that provide painting services for visual acquaintance and internship. The purchase of industrial paints and varnishes is the passage of certain stages.

The first stage of the purchase - setting the task

First of all, it is necessary to provide the most complete information about the product that is supposed to be painted. First of all, this concerns plastic products, it is necessary to know exactly what plastic the product is made of and the conditions for its operation. The ideal situation is when a sample of a product or a part of it is provided, for the coloring of which it is supposed to buy paint or varnish.

Next, you need to designate decorative properties paintwork: the degree of gloss, texture, transparency, the presence of optical (metallic and mother-of-pearl) or tactile (soft-touch) effects. Before you buy varnish or paint, of course, you need to imagine how exactly the finished painted product should look like. Here, too, providing a sample of the painted product will be of great help.

If the painting is already being done in a certain technological process, it is very important to prescribe the entire technological cycle of production, indicating the time and temperature conditions: preparation, painting, drying, storage, transportation.

Providing samples of paint, varnish and coating

Before selling a paint or varnish, after receiving the requested information, with rare exceptions, Palina Coatings provides free samples of paints and painted samples of coatings. To do this, you must send a fax on letterhead indicating which samples of paintwork materials you would like to receive before buying for review.

Exceptions. First: paints and varnishes and their samples are not provided to private individuals, the sale of coatings for cash is also not carried out. Second: if there is confidence that the requested paints and varnishes are not suitable for the intended use.

Sale of paint - trial batch

At the first purchase, in order to minimize possible financial losses of a potential client, the sale of paint and varnish is carried out exclusively on the terms of the buyer: packaging, tinting, terms, forwarder and, possibly, price. Regardless of the region, a technologist from Palina Coatings can leave if there is a technological need for this.

Purchase of paint and varnish - industrial supplies

Packing. The sale of all paint and varnish products is carried out in metal euro buckets with a hoop with a volume of 20 liters. Filling base paints for the convenience of tinting 18 liters, tinted impregnations, paints, varnishes and primers are packaged in 20 liters. Pigment and decorative pastes, 1 liter each. The minimum lot of purchase is one tare place.

Supply. Delivery of paint is carried out at the expense of the buyer under an agreement with forwarding companies. AT winter time- mail and luggage wagons.

At the beginning of winter, the supply volumes on the Russian paint and varnish market significantly exceed demand. Sales volumes continue to decline. Moreover, the decline in sales is highly disproportionate across regions. Now the maximum activity of consumers is observed in the Central Federal District of the country. In the Northwestern Federal District, sales volumes are slightly lower than in the center of the Russian Federation. Throughout the rest of Russia, demand is very low. Moreover, now even in the Southern Federal District sales are very low. This was the result of the fact that in 2011 there were too many early frosts, and consequently, sales have decreased.

In December, the demand for paints and varnishes in Russia is seasonally low. Moreover, in the last month of the year, sales of paints and varnishes of the entire product range are declining. Consumers decorative materials and coatings of the industrial group sharply reduce the volume of purchases before new year holidays. Decline in the activity of companies purchasing coatings industrial use, will be celebrated in the second half of December. As a rule, the period of low demand for these materials continues until mid-January. And then the volumes of purchases grow. Probably, January 2012 will not be an exception.

Sales of VD LKM are negligible

Sales volumes of water-dispersion coatings, starting from the second half of November, began to decrease. And now - in December - the sales volumes of this group of coatings are minimal, and the paint is in demand on the market only for internal works. LMB for exterior finish are not in demand due to the seasonality of the use of these products. Now the maximum volumes of HP coatings fall on big cities central and northwestern regions of the country. In regions more distant from the central part of Russia, sales volumes water paint very low, and mainly basic grades of VD LKM for internal work are realized. Despite the fact that the demand for HP coatings is generally quite low, in the Central Federal District the sales volumes of this group of materials are higher than at the beginning of December last year. In all other regions of the country, the implementation of VD LKM corresponds to the indicators of the last year.

Low demand was the reason that paint suppliers did not change its price, and now, HP coatings are sold at November prices. Moreover, despite the fact that the suppliers of this group of coatings reduced supplies back in October, the market remained in surplus. And therefore, in the second half of last month, product suppliers began to provide discounts for the sale of certain items of the assortment range presented on Russian market. The discount program applies to those products, the stocks of which are significant in warehouses. In general, the price prices before the start next year will not change.

Prices are stable on the paint and varnish market based on condresins of the Russian Federation

In the Russian market of coatings based on condensation resins, sales volumes, after a sharp decline in October, settled at a stable level in mid-November. But at the same time they show very low marks. Demand for solvent-based paint in the regional context is more stable than other groups of paintwork materials. Even now in regions remote from the central part of the Russian Federation alkyd paint purchased by private individuals. In the central regions of the country, the sales volumes of these products, although demonstrating a downward trend, nevertheless remain quite high. Moreover, unlike remote regions, paint packaged not only in consumer, but also in industrial containers is in demand.

Nevertheless, the demand noted in the market at that time in the market did not contribute to the elimination of the surplus in the country's market. Even a sharp reduction in the production of this group of products in the fall did not help to improve the market situation. With the season over, sales are unlikely to pick up until the end of the year and the market for this paint will remain in surplus.

To successfully run a business on any product, you need to have several points retail or conclude a contract for the supply of goods with retail stores. The paint must have a certificate of conformity for sale in the territory of the Russian Federation.

You will need

• - advertisements;
• - colorful banners;
• - an agreement with retail outlets;
• - certificate of conformity.

Instruction

If you purchased a wholesale batch of paint and varnish products, get a certificate from the manufacturer and contact the single certification center in your region. Present paint samples, manufacturer's certificate, passport, pay for laboratory quality control services. After 14 days you will receive a certificate. Without this document, you do not have the right to put the goods up for sale, and besides, you will not be able to conclude a contract for the sale with retail outlets.

If you have your own outlets to sell paint you can on your own. If there are no outlets or there are not enough of them to sell a large batch of goods, contact stores specializing in the sale building materials, paint and varnish products. Conclude a contract for the sale of goods.

When submitting ads, indicate all information about the goods being sold, all addresses of outlets where paint and varnish products are presented. To attract maximum amount buyers, specify the system of discounts and bonuses. For example, when buying two units of a product, a third can of paint is provided as a bonus.

Every day, new enterprises, repair shops, automotive, shipping, railway industry, and other industries need to use in their production many types of paints and varnishes, all kinds of paints, enamels, primers, putties, varnishes, solvents, drying oils and others. It is quite possible that you have already opened this web resource, because you, like many others today, are interested in the question of who sells paintwork materials in bulk, where you can buy the varnishes and paints you need, in what quantities, at what price. Let's try to dwell here on some issues in this segment of the sale of goods in large quantities.

Sale of coatings wholesale at producer prices

First of all, the sale of paintwork materials in bulk is carried out by the manufacturers of various paint and varnish products themselves: factories, large and mini, private small enterprises that produce no more than one or two tons of a certain type of product in one shift. In the next category of suppliers of wholesale coatings - agencies in various cities that distribute these products, as well as related to any repair and construction goods. In the third, more modern category, there are various web resources, to which recent times more and more wholesale buyers.

Sale of coatings in bulk, mainly via the Internet

Why did wholesalers begin to look with interest towards such web resources in order to purchase demanded products from them? There are a number of reasons for this. LKM catalogs at such representative sites are extensive, covering the products of various factories both in Russia and abroad, prices due to the lack of rental of warehouses, premises, payment a large number employees are the most optimal, and such resources provide a guarantee for the quality of goods and the timing of their delivery in wholesale sales, the same ones that can be obtained from the manufacturer or agency selling building materials.

Wholesale paintwork and buying tips

If you are keenly interested in the sale of coatings in bulk, especially if you are going to place your order for the first time, then most likely it will be useful for you to find out some points in purchasing this type of product. The one from whom you purchase a batch of paint and varnish products, whether it be a manufacturer or an intermediary in the sale, must have all the quality certificates required by the guest for their products. Without a license for the sale of coatings, it is strictly forbidden to sell, since this type of product is possibly toxic, may be flammable, in general, this type of product has a high degree danger. Therefore, purchase LCI from trusted specialists.

On the packaging (container) of the goods you purchase, there should be printed information about the shelf life of the goods, composition, rules for its use. The packaging should not be deformed, the lids should fit snugly. If the products are packed in glass containers, then the supplier must deliver them to you wrapped in thick paper, cardboard, in order to avoid broken bottles with content. Before the sale of the entire batch of goods, the buyer

is obliged to take care of the correct proper storage of paintwork materials. Most likely, it should be a dark ventilated room, with low humidity, with operating temperature not higher than 20 and not lower than zero degrees.

Check all aspects of future cooperation with the supplier of coatings, make sure they are safe and convenient. Good luck with your purchases!