Where is the best place to sell kitchens? What furniture is in demand among buyers. How to write a correct description for a product

01.09.2015

1. What a furniture seller needs to know

2. True story furniture sales manager WITHOUT work experience

3. Tips for furniture sellers:

3.1. Learn techniques for working with buyers

3.2. How to work with literature

3.3. Reading is not enough. You also need to train!

3.4. How to learn to work with customer doubts and objections?

4. How to offer furniture to a buyer to achieve results

5. Another sales story

6. Why am I so confident in the performance of the technique? furniture sales?

7. Sales formulas that definitely work!

If you have direct relation to furniture sales, then most likely you are interested in what is new in this industry. I suggest you read the article “Tips for furniture sellers from an expert on sales techniques.” Read the entire publication and you will find out that it turns out that you can achieve a high sales rate without having any experience in furniture sales. And at the same time successfully increase revenue within one month. This will help you build your own career as a furniture sales consultant.

What a furniture seller needs to know

For furniture sales consultants, despite the current interesting times. Namely: prospects career growth, the possibility of self-realization. And these are not my speculations, these are facts.

Employees of my company conducted a survey: out of 30 furniture sales consultants who took the “AS Furniture Sales” training, 28 people consider their pay to be fair, and 27 want to grow up the career ladder. If you are interested in this direction, immerse yourself in reading.

The payment system is the same almost everywhere: salary + percentage of sales volume. For good salespeople, the bonus paid for sales always exceeds the salary, sometimes several times. You just need to learn proven sales techniques and convert. more furniture showroom visitors into buyers. You will learn how to do this further.

The real story of a furniture sales manager with no experience

And now I would like to draw the attention of those who believe that a sales manager without work experience cannot count on decent payment for his work. The real story of a girl from Kuzbass who got a job as a sales consultant in a salon upholstered furniture.

In July 2015, during my 27 shifts, the outlet’s revenue increased by 75%.

Imagine an applicant who has such achievements in his resume. Even if it’s not fate, as we like to complain, dismissal, layoff, but the consultant will already have such a thing in his portfolio. How long do you think it will take a salesperson to find a job? And this despite the fact that this girl had only 3 months of experience in furniture sales at that time.

Maybe she was born a salesperson? This is not entirely true, or rather, not at all true. She was a little lucky, and everything else is a matter of technique. More precisely, the sales technician that I give in the distance training course professional sellers furniture.

She was lucky because she was forced into the training. She was referred to me from the company where she works as a sales consultant for upholstered furniture. And then she began to actively apply what was given in the training. Here is her verbatim review:

And this is not the only case when adding the right sales techniques to activity and initiative, you get such a result.

Learn techniques for working with buyers

Furniture companies that are developing rather than standing still, whether wholesale or retail, invest in training their staff. It is for such companies that I conduct trainings. Leading companies are building systemic in-house training, because they believe that this is one of the the most important factors stability and growth.

Where are the careers, prospects, opportunities? You ask.

Accordingly, if you plan to work and build your career in the furniture industry, choose companies that not only sell high-quality furniture, but those that grow and scale through investments in personnel: ask about this during the interview so as not to waste time. Ask your colleagues during your internship or probationary period whether supervisors offer training opportunities. If the company where you want to get a job does not conduct trainings, courses, or seminars for employees, then you will need a lot of time to learn competent work with the buyer and it will be difficult to build a career. Only under certain circumstances will you be able to sell a lot and receive good bonuses for sales.

An example to follow in terms of systematization of personnel training is the company. I conducted training for their regional representatives in July in Moscow.

But don't just rely on the company you work for. Develop yourself. Read literature on sales.

I started doing sales back in 1994. Back then it was hard to find any sales book; there were few of them on sale. Often we even photocopied entire books, since we couldn’t get them otherwise! A lot of time has passed since then, and I have collected a whole library.

I still keep an eye on new books that appear on sale. But now there are a lot of “rehashes” of that literature on sale on the market, most often in worse execution. The would-be authors rewrite what they read and don’t even refer to the original source.

So, despite the abundance of books in stores, you can find good literature it became even more difficult.

For myself, I divided sales literature into 2 categories: technologically advanced And personality-oriented.

Technological(I will briefly indicate "T") - the one that describes primarily (sales stages, how to establish contact, ask questions when clarifying customer selection criteria, handle objections, etc.).

Personality-oriented(I will briefly indicate "LO") - it describes either general principles that lead to success not only in sales, but also in life. This literature is devoted to what kind of person you need to become, what qualities to acquire in order for you to achieve your goals and realize yourself.

There are books that have both sections (I’ll briefly outline "T+LO").

How to work with literature

Do not immediately discard the information that seems incomprehensible, inapplicable, absurd, or unacceptable to you now.

Often, this is only true at first glance. But then the thought arises of how this or that technique can be used in your work.

Or perhaps this perception occurs while you are who you are now. Having started to take care of yourself, to work through your qualities, you will suddenly find that those moments that seemed incomprehensible or unacceptable have become obvious. And you started using them in your activities.

For example, when conducting trainings, I constantly hear the following question: “How many times can you try to establish contact with a buyer if he never responds? Will I seem annoying?

As a rule, this question comes from self-doubt, and from a lack of understanding of the basics of communication, and from ignorance the right techniques establishing contact.

After the training, this mental barrier is usually removed, since during it we work on all these three areas.

After reading the book, it may also take some time to realize how to begin to apply new knowledge in life. And it takes time for new personality traits to form.

I had a time when I started reading a book and suddenly felt some kind of anxiety. As I noticed later, this happened with literature that had a strong impact on me and required personal changes from me. This kind of “worry” has become for me the criterion of a good book :)

Work actively with books:

    Emphasize the right places;

    Fold over pages you want to return to;

    Write your notes in the margins.

IN e-books All this can be done easily too!

It's best to start with these books:

Reading is not enough. You also need to train!

Attend webinars, seminars, trainings. Many of them are now free.

If you are interested in developing not only in sales, then you will need literature and courses on management and psychology. Make inquiries by email, I will tell you what to read, what events to attend.

Every furniture sales consultant is able to earn more, and whoever wants to can build a career. Managers contact me all the time furniture companies in search of good sellers, administrators, managers.

Your path might look like this:
sales consultant
senior salesperson/administrator
manager of one retail outlet or several; director of the entire retail chain.

You can go the other way, become a mentor for other sellers, a training specialist.

How to learn to work with customer doubts and objections?

If the prospects for growth in the furniture industry seem realistic to you, take control of your career and act. Let management know that you want more than the average salesperson at a furniture showroom. Follow this algorithm:

    On your next shift, put furniture sales techniques into practice. Make sure they work. Share the book with your colleague. Let a colleague apply the techniques, this way you will remove doubts about the topic “not everyone can do it.” Show the book to your management and tell about your achievements. Show your interest in best results. After all, you don’t just need a big salary this month, you want to build a career. To do this, take the next step.

    Check out the contents distance course. Show this page to your manager and say the following: “Help me and my colleagues increase our furniture showroom sales in the next quarter.”

During the training process, you will learn sales techniques that will help convert more visitors into buyers, which will certainly affect sales results.

Every step of the seller in this course is thought out to the smallest detail:

    capturing attention → identifying needs → persuasion → removing objections → closing the deal → pressure.

How to offer furniture to a buyer to achieve results

Read about how one of the webinar participants in August, a kitchen furniture seller, went through all these stages in practice:

“I decided to start boldly. I really liked this phrase that you recommended using: “Did you come to us for a walk or do you want to place an order?”

I really like this sales style - tough and straight away, without snot.

A girl of about 30 came in. (Stood by the kitchen with an orange in his hands).

I waited 5 seconds and looked into your eyes with a smile like this:

Did you come to visit us for a walk or want to place an order?

What happened right away?!

There is absolutely no point in postponing this exciting journey! Moreover, you are in the best salon in our city! (I move away from the kitchen with gestures inviting me to look around). What is your name, may I ask?

Victoria!

Great, Victoria! My name is Konstantin, may I be your assistant in the world of kitchens?!

(She comes closer to the kitchen where I was standing).

She(smiles - obviously thought that something was wrong with this guy):

In principle, there is nothing else to help, just plans.

Plato argued that the world of things begins with the world of ideas - so you are on the right track! Does a kitchen space already exist?!

She (can't stop smiling):

Yes. I bought an apartment and now my head is spinning.

The first step has been taken. I'm ready to take the rest into my own hands. Let's get started...

I asked questions, answered them, exchanged contacts - I had a plan of the apartment in my hands.

Conclusion: This approach can be used on the drive. And, most likely, carefully. Because, on the same day, a man came into our salon, in his hands was a purchased hunting knife in a case. I didn’t do that with him! He just asked whether he was coming to us in the kitchen or to our souls! The man smiled and asked for a catalog – I couldn’t refuse him!”

Konstantin, Barnaul, kitchens, medium plus segment.

Such stories evoke a smile, admiration and surprise: “Is this possible with customers?” During the training, I consider all aspects of furniture sales, nuances that you will not learn about anywhere else, and, most importantly, it is taken from life.

Another sales story

from another student of mine:

"Woman looking at sofa cushion with rhinestones, holding it in his hands.

Such a little thought can be ordered from any fabric so that it fits more harmoniously into your interior. (I say, slowly approaching).

Thank you. (Places a pillow and starts moving away from me).

Sofas can also be ordered in any fabric and configuration: straight, corner, U-shaped. (Without moving from his place).

He walks silently and looks at the sofas.

Which one are you looking for? Which room? (Little by little I start to follow her).

Just looking.

Have you come to check out our store? Very good! Here, take the catalog, you can see the entire range on the website.

He takes the catalog silently, turns right, into the competitors’ territory, there are also sofas there.

On the right we have imported sofas, on the left our production base.

He returns to our territory, walks further, and stops near one of the sofas.

A very interesting model, due to the “click-click” mechanism it has additional provision back, sit down, try how comfortable it is.

Yes, it's convenient. (Sits down).

The sofa is on an orthogonal base, the wings can be folded, it will be more compact and comfortable (I bend the wings to the maximum), sit down, now it is even more comfortable.

He sits down and confirms his comfort.

He gets up and says:

Just two or three people sit down and that’s it...

How many people usually sit on your couch at the same time?

I'm alone for now, but you never know...

You can see a similar model in the same style with an armchair.

(I open the catalog)

Here too orthopedic base, it is also on legs, only the mechanism is different, it is a sofa-book.

This is even better, such a mechanism is reliable.

The sofa can be ordered in leather, as in the photo, or in fabric. Moreover, it looks even more interesting in colored fabric, let's see some samples.

Agrees.

I take out plain versions, embossed fabric and with colors and components with the words “ I especially like this one", I look at the reaction, looks and touches the colored one more, I continue:

Very interesting shades, you can order the sofa in color, and make the pillows and bottom a single color, this will make it even more interesting.

Yes, and there are many shades here, you can hang purple, gray, and beige curtains. You are right, the pillows will look better in plain colors. And I like the feel of it. How much will it cost?

A sofa in this fabric 19900, we will make it in 30 days, we will deliver it free of charge.

Is there an installment plan?

Yes, and without % (I explain the conditions).

Thank you, Anna (I looked at the name on the badge). You have interested me very much. Please write down the name of the sofa, fabric and price.

I write it down and give it away with the words:

Don’t delay your decision, we give gifts for every order, but this is only until the end of the week.

OK, thank you!

Did you notice how skillfully the seller drew the buyer into a dialogue and brought him back when he wanted to leave?

These 2 stories are based on the sales techniques that were given in the “Sell like an AC” Course. You will understand why the dialogues developed this way and what techniques were used when you take this Course yourself.

Why am I so confident in the performance of furniture sales techniques?

Because I worked on each of them personally.
Yes! I tested sales methods on myself.

At first, I observed how the “stars” of furniture sales worked: what they said, how they behaved when communicating with customers.

The seller himself, who loves his work, intuitively comes up with effective techniques, but he cannot describe his actions, because he believes that he is not doing anything special - he is just working.

Then I went to sell the furniture myself instead of the seller, to make sure that his method was highly effective and to exclude the influence of the charm of an individual.

Sales formulas that definitely work!

Some of these formulas and techniques are described in the “Instructions on how to become a star,” which I recommended above. They will be enough for you to increase your income. And in order to increase it, come to a two-month We will share the latest developments that I formed during a summer tour of five cities in Russia.

After completing the Course, you will be able not only to systematize your experience, learn new things and start selling more, but also subsequently train others. This will be another step in your professional and personal development and a bridge to career growth!

Sign up for the next one

See you!

  • Sincerely,
  • Alexandrov Sergey Alexandrovich,
  • Expert and author of a book on increasing furniture sales
  • International Furniture HR Center

The question of buyer demand for furniture is of interest to all manufacturers; this helps to correctly form their product group and increase income. What furniture is in great demand?

Manufacturers and sellers conduct consumer market research and order such research from the relevant companies. Is it possible to determine exactly what customers prefer? This is difficult to do, the market is fluid, consumer tastes and capabilities are changing. Furniture is not an essential item; many people refuse to buy it until better times, look for cheap options, make it themselves, and look for other solutions.

Having studied the forums where the question is asked - what kind of furniture do you prefer, you can come to the conclusion that people’s capabilities and desires do not coincide. For example, when asked: what kind of furniture will you buy: cheap or expensive, many answer that they prefer to collect the required amount and buy high-quality expensive furniture, others note that they simply cannot afford it
Statistical studies show that buyers are most interested in cabinet, soft, children's and kitchen furniture, this is what they buy most often. They buy and therefore produce less furniture for the living room. If we consider these indicators in percentage, then the share of cabinet and upholstered furniture accounts for about 60 percent, but about 30 percent of consumers are interested in bedroom sets and kitchen furniture. The demand for children's furniture and bathroom furniture is increasing.

What kind of furniture was produced the most last year? IN different regions these figures differ significantly.
However, furniture production decreased last year in almost all regions. The situation remains relatively stable in the Moscow, Kostroma regions and Krasnodar region. Here, furniture production in monetary terms showed positive dynamics. The anti-leaders in this list were such regions as the Voronezh, Vladimir, Novgorod, Kirov and Rostov regions - a significant reduction in production volumes was noted here.

What kind of furniture is bought domestic or foreign? Previously, the share of imported furniture on the market was about half, but now the situation has changed somewhat and buyers are looking for domestic furniture of acceptable quality. But those who value quality, and price does not matter to them, remain adherents of imported furniture.
Consumers have become more careful when choosing furniture; they especially pay attention to the quality of the fittings, because their service life and comfort depend on this.

Selection of accessories
When purchasing ready-made furniture products the buyer cannot choose accessories, he is forced to trust the manufacturer, and at most he can test it for reliability experimentally. There are quite a lot of accessories manufacturers on the market - these are domestic and foreign companies. The main requirement for fittings is reliability. At the same time, such demands are made by both consumers and furniture factories. After all, the low quality of the fittings used can cause great harm business reputation of any company. So, the products of such companies have proven themselves well:

  • Hettich is a German company that produces a wide range of furniture fittings. He is a frequent participant in various furniture exhibitions; there are many interesting developments that make furniture functional and comfortable.
  • Blum is a famous Austrian manufacturer. On the market for quite a long time, the company’s pride is modern lifting and retractable systems. Blum's new developments often receive various awards in competitions furniture fittings. Innovative developments and the release of products that are needed on the market right now have allowed the company to achieve great success and win the trust of many consumers.
  • AMIG is a company from Italy that produces accessories for professionals and those who value quality. Why is she popular? Professionals appreciated the opportunity not to change the entire mechanism; it is enough to change individual spare parts when they break down.
  • GTV - a Polish manufacturer offers a wide range of good quality front and functional fittings at an affordable price.
  • Boyard - Russian company, is popular among buyers and furniture manufacturers. Success is due to affordable price, good quality. In addition, Boyard does not stop there; he constantly offers new models of fittings, for which he uses innovative developments.
  • Valmax - Russian manufacturer facial fittings, supplies the market with high-quality, interesting products.

Where do you buy furniture?
Production quality furniture- this is not a guarantee of success. A well-thought-out marketing policy, the ability to correctly present your product and interest a potential buyer are the most important components of generating demand.
Furniture, the product that is chosen after visual inspection. But, at the same time, most buyers begin their initial acquaintance with the necessary furniture by studying Internet offers. Therefore, the presence of a high-quality website where prices for products, assortment, and promotional offers will be indicated is a prerequisite for successful sales. Additional success is guaranteed by the presence of representative offices of the furniture manufacturer in major cities. By the way, they often look for promotional offers, discounts on furniture, that is, many people have a desire to save money.
Online sales without the opportunity to see the furniture cause distrust among most buyers. Experience shows that buyers are more interested in the cost of a particular model in order to find the most inexpensive option. The order is made when you have already definitely decided on the model and found the best offer in the online store.

According to information: info.ssd.su

Greetings! In Soviet times, furniture was bought once and for life. And 10-20 years for a sofa or wardrobe was sincerely considered “childhood age”.

The new generation of Russians is moving much more often, renovating their apartments and changing their furnishings. What to do with furniture that doesn't fit new interior or just tired of it? Yes, so that for money and without unnecessary problems.

Today we will talk about how to sell used furniture quickly. At the same time, I’ll write about how to get rid of an old sofa or wardrobe in other “legal” ways.

“Flea markets” on the Internet are perhaps the most reliable and convenient way get money for used furniture. In Russia there are two large and truly “living” resources: “From Hand to Hand” and “Avito”. In Ukraine it is OLX (formerly Slando).

"Hand to Hand"

In the section "Furniture, interior, household items" I found almost 85,000 advertisements (all over Russia).

Products can be ranked by quality, ad date or price. Filters at the “flea market” are standard: city, price (from and to), condition (new or used), date the ad was created, with or without a photo, from a company or from an individual. There is a convenient keyword search window.

Speed ​​up the sale of a bed or office desk Paid services will help:

  • Selection yellow on russia.irr.ru will cost 35.4 rubles per ad
  • Premium ads appear at the top (category listings and search results)

According to statistics, they are viewed 8 times more often, and they bring 5 times more responses than standard ones. Premium status can be purchased for 1, 7, 14 or 28 days. For the Furniture category, the cost of the service will be 32, 182, 294 and 448 rubles, respectively.

  • "Hot Ads" are considered the most in an efficient way publications. Compared to regular ones, they get 15 times more views and 8 times more responses.

“Hot” ads are always displayed at the top of the list - but no more than three in one block. The service can be ordered for 1, 7, 14 or 28 days for 48, 266, 448 and 672 rubles, respectively.

Avito

The offers are conveniently divided into categories (“Beds, sofas and armchairs”, “ Kitchen sets", "Tables and chairs", "Cabinets and chests of drawers" and so on). The second visual filter - the largest regions of Russia (Moscow and St. Petersburg) are highlighted in separate categories.

Paid services on Avito:

  • Premium placement – ​​ads “hang” at the top of each search results page for seven days (this costs from 59 to 1609 rubles)
  • VIP announcements are published on the page in a separate VIP block (no more than three in one). The price of the service depends on the ad parameters, category and region (from 29 to 689 rubles)
  • Highlighting - the ad is marked with a special icon and published on a gold background for 7 days (from 19 to 459 rubles)
  • Raising an ad in search – the service allows the seller to raise his publication twice to the first page of the search. Once - immediately after payment (from 19 to 459 rubles), the second time - the next day

Other platforms for selling furniture

“Avito” and “From Hand to Hand” in Russia are the largest and most popular “flea markets”. Therefore sell old sofa or the closet is simpler here than on other resources. But just in case, I’ll give you two more links:

  1. Junk.net
  2. Free notice board “Furniture Sale”

How to speed up the sale of used furniture online?

Where do they sell? old furniture?

  1. For apartments for rent
  2. For dachas and something like that
  3. For temporary furnishings in case of urgent relocation
  4. When there is no money for good new furniture

In all four cases, the decisive argument in favor of purchase is low price! Be realistic. Look on the Internet at what prices your “competitors” sell old furniture.

Give your furniture a presentable appearance

Before selling (or better yet, before taking photographs), the furniture should be put in order. Clean and dust, tint, polish to a shine and repair all mechanisms. As a rule, furniture is not prepared for restoration.

Select "sales channels"

Try to start with a banal posting of advertisements within walking distance from your home. Quite often people refuse to buy large furniture due to problems with its transportation. And if a nice wardrobe, table or sofa is for sale in the neighborhood, why not take it?

The second option is advertisements on Avito format websites. Get ready for a barrage of calls with the same questions. And to a dozen “empty” views.

But antique furniture in Moscow it is better to sell through professional buyers or at auctions.

Option #2. Sell ​​furniture through specialized stores and warehouses

This method will allow you to earn quite a bit (about half the cost if you sell it yourself). But there is much less fuss here. A representative of the “buying company” will come to your home, evaluate the furniture and remove it.

Old furniture in Moscow is accepted even in some thrift stores.

I will show the principle of their operation using the example of a discounted furniture warehouse store in Moscow kom-dom.ru. Let's say you want to sell soft sofa in good condition.

Algorithm of actions:

  1. Send to email store's offer with photos ( brief description, sofa model and actual address)
  2. After a preliminary assessment, you will be offered two sales options: “commission” (70% of the cost with payment within three days after the sale) or “repurchase of the goods” (negotiable price). You can bring furniture to the store yourself. Or order delivery to the future seller (with the services of loaders and assemblers)

There is no charge for storing furniture in the thrift store warehouse for two months. But every month unsold goods will be discounted.

Option #3. Give it to good hands

If you can’t sell decent furniture, then you can at least earn “plus karma.” That is, give a table or sofa to someone who really needs it.

I offer a list of proven sites where the donation process is “streamlined.”

I'll give it away for free

LJ created specifically for donors. Most often they give away puppies, clothes and tools. But occasionally you come across furniture.

I found a decent one on “I’ll give it away for free” desk from Ikea, a crib, a terrible sofa (the ad honestly says: “C grade condition”), coffee table and grandma's wardrobe. Every day 2-3 “furniture” offers appear on the site.

“I’ll give it away for free” is an excellent option to urgently get rid of unnecessary furniture: free of charge, at a time convenient for you and on a pickup basis.

Daru-Dar

The creators of the project decided to educate in Russia new tradition: do not throw away unnecessary things, but donate them. The site usually offers small items such as jewelry, books or toys.

But it was on Daru-Dar that I found an advertisement in which a friend from Moscow was giving away the furnishings of an entire apartment for free: two walls, two closets, a kitchen, a sofa-book and a coffee table on wheels. Moreover, judging by the photographs, all the furniture is in good condition and relatively new. An attraction of unprecedented generosity.

I will exchange or give away

If it’s a pity to give away furniture “for nothing”, you can try to exchange it for something.

In LiveJournal “I’ll exchange or give away” people are replacing insulated tights with liquid soap, chocolate - for chicken for the cat, skates - for a series of books about Harry Potter.

Occasionally you come across “furniture” offers. One thing particularly touched me. The girl exchanged an IKEA wardrobe and a set of children's furniture for pick-up and a kilo of tangerine “with an easily removable skin.”

Project "Dump"

Project representatives They take out unnecessary things, sort them, put them in order and sell them at their own flea markets. The project recycles or disposes of unusable items. "Svalka" operates in Moscow, St. Petersburg, Krasnodar, Tomsk, Saratov and Kazan.

The project takes away all things except garbage: clothes, toys, books, dishes. And, of course, furniture and household appliances. According to the creators of “Dump”, by giving things away for free, you make the world a better place. For this, the project pays a symbolic bonus of 200-800 rubles.

Proceeds from sales go to pay for the rent of the premises, salaries of employees and couriers, maintenance of the sales area and warehouse. And 70% of the remaining profits are the owners

“Dumps” are transferred to the accounts of the Dobro.mail.ru service.

Option number 4. Furniture disposal

There are companies that remove and dispose of old furniture at special landfills.

The service is paid for the customer! The total cost depends on the dimensions of the furniture, the price of delivery and loader services, as well as the distance from solid waste landfills. The minimum cost of such services is 1500 rubles.

How do you usually get rid of old furniture?

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IN lately The furniture market on the World Wide Web has intensified. Competition in this market is very strong, there are many manufacturers, and even more sellers. And everyone is trying to convince a potential buyer: “We are company number 1, leaders in our field, we know what you need and will definitely give it to you.” Is this true?

How competent are all these commercial sites in selling furniture to the public? What mistakes do they make in the online sales process? And how can novice furniture sellers avoid such mistakes? Before you start selling anything, you need to put yourself in the client's shoes. You must understand what the client wants and develop a special strategy on how to give it to the consumer.

Knowing these simple and simple desires, you can correctly formulate your own sales strategy. What are the main needs of a potential client who wants to order furniture online?

He wants to look at the product he likes from all sides. To do this, you need to add large and beautiful photos goods. Moreover, they should be made from different angles, demonstrating all sides and parts of the product in the smallest detail. Since a visitor to your business website will literally be buying a product with their eyes, they should like what they see.

Choosing a niche. There is no need to try to sell “everything to everyone” - this is a very ineffective way to achieve success. Try to find yours narrow niche, for example “office furniture”, “kitchen furniture”, “ wooden furniture for the bedroom." The narrower the niche, the more “clearly” you will appear in the eyes of potential buyers. They will already know that to purchase goods of a certain category, it is better to contact you, because you are the one who deals with this category. This means that you are much better than other sites and companies that do not have a specific specialization and sell “everything for everyone.”

Price. Nowadays, on the World Wide Web, in five minutes you can look through about ten different commercial sites, compare the catalog of goods sold on them and the prices. To increase demand for your products, try to indicate product prices without taking into account the cost of delivery, collection and transportation. This will help to reduce them somewhat, which will have a positive impact on the demand for your products.

Delivery, installation, maintenance. Additional services must be included in your list of services. Without it, the sales process will be incomplete, which will significantly affect demand. Provide your customers with a wide variety of services - deliver products directly to the customer’s apartment, assemble them, and service them. For all these additional features you can make good money, also this important nuances that buyers pay attention to.

Loyalty program. Your customers need to be “linked” to your site. Even if they made a purchase from you once, you need to retain them, make them loyal, and gain their trust. This can be done most in different ways– give them discount cards, invite them to closed master classes, give free consultations, make them registered members of your site and allow them to view restricted materials. Retaining a client costs seven times less than finding and attracting a new one.
Remember this list of simple rules and apply them in life. Then your furniture store will be successful.

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Buying expensive used furniture - office, cabinet, upholstered, home furniture in any condition. Preliminary estimate based on photographs, payment in cash on the spot or by transfer to the settlement account under the contract.If you have old furniture for export, or you just want to quickly sell it at a profit, then this service will be very useful.

Furniture is accepted even if only the frame remains - all remnants and fasteners, strong boards go into secondary production and are restored. For example, an old chipboard board is glued, veneer is applied to it, it acquires a new one and beautiful view, and therefore can be used to make new furniture.

Price list for purchase is indicative. In order to use the purchase of used furniture, you need to send a photo for a preliminary assessment; the price may be increased or decreased on the spot. So, how much can you sell for:

  • The frame of a sofa without upholstery – 2700-3500 rubles;
  • Sofa with solid upholstery – 7500-25000 rubles;
  • Leather furniture - from 15,000 rubles;
  • Office tables – from 4500 rubles;
  • Wall, slide – from 5500 rubles;
  • Office cabinet – from RUB 3,000;
  • Safes – from 11,000 rubles;
  • Kitchen dining table– from 3300 rubles;
  • Kitchen - from 5300 rubles;
  • Soft corner - from 5500 rubles;
  • Computer chairs and armchairs – from 2200 rubles;
  • Chairs for visitors – from 800 rubles;
  • Sliding wardrobes – from 3000 rubles.

If the furniture is in good condition, it can be sold at a high price to a consignment store.

In order to submit an application, you need to contact the managers and send a photo of the furniture, preferably to good camera from several angles, with detailed description defects. Next, a time is agreed upon, and an appraiser and a team of master loaders arrive on site. If the cost suits both parties, the furniture is disassembled and removed. Cash payments are made on site, for offices, entrepreneurs and legal entities transfer is possible. Also, in some cases, used furniture can be purchased in exchange for new or restored furniture. In this case, the buyer pays the difference.

If the furniture is already in substandard condition, that is, fiberboard and wood panels are broken, the purchase may be refused. In this case, it can be removed for an additional fee at the price of garbage. The following can also be exported along with the furniture:

  • Old household appliances;
  • Wooden frames with windows;
  • Interior and iron doors;
  • Electric and gas stoves;
  • Baths and heating radiators;
  • Pipes and plumbing items;
  • Sanitaryware.

These accessories can be taken away free of charge or with a purchase price, just like the purchase of used furniture, each case is assessed individually! Phone +79253595322.

Examples of evaluating old furniture

Of course, valuation rules when buying old furniture change daily. An important role in this is played by the availability of alternative raw materials, the situation on the secondary market, the number of people willing to get rid of furniture and seasonality. For example, in the summer prices rise slightly, since old sets and cabinets are sold at good prices to dachas, and it is more profitable for a person to carry out a transaction directly through an advertisement.

Soviet sofa-book, also known as a sofa, in excellent condition. Full upholstery, excellent wood. The purchase cost is 2600 rubles.

An old desk. Chipboard, varnish with minor chips, drawers in excellent condition. Price - 800 rubles.

Old-style kitchen made of fiberboard with plastic veneer and aluminum inserts. The cabinets are solid, the doors on the sink are slightly sagging. Cost – 3000 rubles.

Ikea children's wardrobe with two sections, a compartment for clothes, a shelf for books and drawers. Excellent condition. Price – 3000 rubles.

The living room wall-mounted wall of the “Pharaoh” type is almost new, a secretary, glass doors, a lower chest of drawers, cabinets. Price – 12,000 rubles.

Corner dining area "Jasmine" with table, sofa and chairs. A couple of scratches on the table. Price – 3700.

Wardrobe, perfect condition, shelves intact, no scratches, doors open perfectly. Purchase – 2700 rubles.

Hallway, corner wardrobe, new. Sliding doors, original design, shelves for things. Price – 14,000 rubles.

Quite often, owners decide to sell new furniture; this often happens when a person changes apartments or moves. Accordingly, if an urgent purchase is needed, the price may fall slightly, but good thing one way or another he will leave at a good rate.

How to sell expensive used furniture?

How to sell expensive used furniture that, when purchased, cost over 60 thousand rubles per unit? You can quickly sell walls, office cabinets, kitchens and sliding wardrobes in Moscow - there is a high demand for them on the secondary market, so they are purchased on a priority basis. Bedrooms, living room sets, home offices and children's rooms are sold no less actively, and when appraised, rare and antique models can be valued even higher than the original cost.

A significant portion of people decide to purchase used luxury furniture in excellent condition rather than new, low-cost furniture.

Examples of evaluating expensive used furniture when purchasing sets in good condition:

Carpenter's office made of solid walnut and mahogany (bookcase, desk and executive chair made of leather) – 550,000 rubles in cash or by immediate transfer.

Italian living room with two display cases and a TV table made of solid walnut, carved, bronze. Estimated cost – 150,000 rubles.

Sofa Padishah Avanti, sofa and two armchairs. Good condition, some minor wear. The cost of the set is 700,000 rubles.

Antique cabinet "Badminton", ebony, lapis lazuli, amethyst, agate, gold, quartz trim. Purchase cost – 2.7 billion rubles.

Sharpei George Roberto Cavalli bed and pouf from the same company. Cost – 1,400,000 rubles.

Chinese, Italian and German used furniture usually receives priority when considering purchase applications. Antiques can be sold through auction.

The cost of the examination is affected by holes, abrasions, broken mechanics (hinges, locks, lifting mechanisms for beds), chipped varnish, broken springs or dented backing. But market demand has a decisive influence, so the assessment by an intermediary differs from that carried out by bailiffs or independent experts (for example, when dividing property).

Conspiracies to quickly sell furniture

You can quickly sell old furniture yourself using spells. The most effective in this case are the ancient spells of the priests from Transylvania.

It is worth remembering that you should read them only if you have a firm decision to sell furniture and this is very important!!! If the idea is subsequently abandoned, the thing will be mysteriously spoiled, since the spirits seem to transfer it into the ownership of the new owner and put in his head the desire to find and buy it. Accordingly, if he does not buy it, the connection will remain and may have a negative impact.


So, the first conspiracy is to sell any furniture. You need to urinate on a cloth or napkin, wring it out, lightly wipe the item you are going to sell, and then dry the material in the sun. Next, you need to go out into the open space (on the balcony or onto the street) at midnight, turn to the west, set fire to a rag and say loudly three times: “Timofti-timofti, preshedintele meu roman, uit pe mine che sunt nebun, o pule kalului igo-go”, and then scatter the ashes to the wind, and leave without looking back.

The second conspiracy works well for selling only upholstered furniture. You need to make something like a sofa or chair that you are going to sell from bread crumbs, put it in a jar, fill it with urine and put it under the door or under the car of a person with a good salary. At the same time say: “Well, yes, feces, yes, urine, treyaske-treyaske mike raspberry”, spit over your left shoulder and leave without looking back.

Usually, after the ancient conspiracies of the Transylvanian priests, used furniture goes flying, either through Avito or through an ordinary advertisement at the entrance. These are proven white magic remedies that work 100%.

Where to donate office furniture?

It is more profitable not to hand over office furniture, but to sell it through an auction. This type of furnishing is in high demand, so it sells out easily, and you can get much more money than the residual book value.

The auction takes over the entire sales cycle of office furniture - photography, loading, transportation, sale. The commission is 15% of the final price. The seller himself has the right to regulate the bidding step, set the blitz price and auction terms.


You can hand over office furniture for standard sale, or, if it is broken, for recycling. Computer tables, chairs for visitors, counters, accounting cabinets and safes - all this is as liquid and in demand as possible.

Buying used office furniture is part of the lives of Russians as closely as resale of cars and household appliances. If a thing can serve other people, it can be repaired and given a second life, why spoil the environment and recycle valuable raw materials? The maximum service life of an MDF panel can be up to 120 years, and if you change the edges and do surface treatment with polymers, it is almost endless. Restoration is a real business.

Also, used office furniture can be rented out; such services are widely popular during exhibitions, registration of fly-by-night companies, and sometimes even orders are received from television studios.



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